EndGame Public Relations Services
EndGame PR offers a full slate of public relations and social media services, including at least one you won’t find at any other Richmond agencies or firms. Please use the links below to read more about our areas of expertise.
Strategic Media Relations | Blogger Outreach | Writing Services
Podcast Production | Web Design | Blog Design & Management
Social Media Strategy | SEO & SEO Content Creation | Crisis Communications
Product Launches | Speaking and Workshops
Strategic Media Relations
Getting the word out via the traditional media is still one of the best ways to let people know who you are. We have experience pitching national and local media outlets across the country, and can use that experience to help your organization.
Blogger outreach is, simply put, working with bloggers to assist them with material for their blogs while at the same time gaining mentions and weblinks to information about your product or service. Many people relate blogger outreach to media relations. The two have many similarities, but also many differences. For an example of the power of blogger relations, read this blog post on the Social Media PR Blog.
News Release and Other Materials Writing
Even though new options exist, news releases are still the standard way to communicate with the media. EndGame PR will write a high quality release that highlights your event or company news, and not only distribute and pitch it to the media, but we can make sure it is distributed via the web using social networking and online distribution. In addition to news releases, we can write executive bios, frequently asked questions about your company, company histories, web copy and more. For writing samples such as news releases and other materials, visit the EndGame PR News page.
Web Video and Audio Podcast Production
The audience for web-based multimedia is growing at an astounding rate. Shouldn’t you present your message in the way that your potential customers want it? EndGame PR’s Podcast Production service is the only service like it in Central Virginia. More information (including samples) can be found by visiting our Podcasts page.
Web Site Design
Your business NEEDS a quality website, and EndGame PR can develop your business’ first site, or perhaps a replacement for one that is outdated or poorly designed. While we’re building your pages, we’ll also use SEO, social networking, and social bookmarking tools to optimize your site. One advantage of working with a PR firm on your site is that we’re also happy to help you promote your new site! For more, visit EndGame PR’s Web Design page.
Blog Design, Writing and Management
A blog that is designed with SEO in mind, and is regularly updated with fresh, unique content, can drive your website to the top. Blogs can be the “engine” driving your website’s search rankings. EndGame Public Relations has experience designing blogs with businesses in mind, and can help you develop your own. If you don’t have time to populate the blog with posts yourself, we’re happy to work with you as a blogger as well, writing compelling content about your industry and your business.
Social Media Strategy
Web 2.0 is all about connecting, and we can help make it easier for your potential clients or customers to use social media and networking tools to connect with YOU. We’ll work with you on individual tasks or to help you build a complete social media strategy to include blogging, new media such as podcasts and web videos, and social networking sites such as Facebook and Twitter. Additionally, by reviewing your site’s search engine optimization, optimizing your website’s RSS feeds and even making sure you have the right social networking elements as a part of your site, we’ll help to ensure you’re using the new Internet to your business’ advantage. To learn more, please visit our Social Media PR page.
SEO and SEO Content Creation
EndGame PR approaches SEO from the point of view of promoting your web site. First, we will perform a review of your site. We’ll then make recommendations on both on-site SEO and off site factors like your inbound link count. We’ll work with you to improve your site’s ability to be categorized and ranked highly by Google, Yahoo, and the others. Then, we’ll begin utilizing our PR skills for search engine optimization, otherwise known as SEO PR. We’ll create unique and linkable content such as online news releases, to increase the number of links to your site. For more information on our SEO and SEO PR services, please visit our Social Media PR page.
Crisis Planning and Communications
No matter what size or type of business you have, you need to plan for the worst. Whether the crisis is an industrial accident, or an employee working alone to defraud your customers, having a plan in advance that charts out what you will do will reduce the impact of the crisis on your bottom line. Examples abound of companies that failed to plan, and thus simply failed. EndGame PR can sit down with you to help you create your plan in advance, and is available to help you carry out that plan if the worst happens.
Product and New Company Launches
We can help you put together a plan to ensure your “baby” is delivered with much fanfare. We’ll help you find the most newsworthy angle of your story, and explain to the media why they should be talking about your product or service. In addition, we’ll use web PR techniques like online news release distribution and blogger relations to talk directly to your customers, bypassing the media altogether.
Speaking Services and Workshops
EndGame PR President Steve Mullen has spoken to groups across Virginia about public relations and social media. He can bring his knowledge to your group or even visit your organization’s office for a day of one-on-one training on how to use tools such as social media and social networking. To see a list of some of the organizations that have scheduled Steve to speak, click here for a pop-up window. Please use the EndGame PR contact page to schedule your date and discuss costs.
There are many other ways EndGame Public Relations can help spread the word about the great things you or your company are doing. If what you want isn’t covered here, feel free to contact us!