|
|
SEO
PR and SMO
Push
versus pull.
One
of the best descriptions of media relations and public relations
versus SEO PR is that it's "push versus pull". Media
relations techniques such as sending out news releases are "pushing"
the news toward reporters. Search engine optimization PR (SEO
PR) uses tactics such as Internet distribution, RSS feeds, keyword
optimization, and social media to "pull" the reporter
and customer toward your site and your news.
SEO
PR: Public Relations for Search Engine Optimization
Simply
put, SEO PR is using the power of public relations techniques
to improve your website's search rankings and pull readers toward
your company's news. Generally speaking, SEO professionals dig
into the code of your site to make it more visible and attractive
to the search engines. In many cases, these SEO improvements are
helpful. But, they're not enough. One of the biggest factors the
search engines use in ranking a site is the number of incoming
links to that site. That's where we come in, with content-building
techniques such as blogging and corporate
podcast production, and link-gathering techniques such as
news release and article distribution.
How
can we help you? Here's an example: When distributing a news release
to the media in the traditional way, it starts with a a list of
targeted media and a well-written release strategically created
to maximize news value. However, using SEO PR techniques, it doesn't
end there. We carefully choose keywords in your headline and body
text, insert links with anchor text, and distribute the release
via a number of sources on the Internet. These techniques build
links back to your website, one of the leading factors in search
engine rankings. Additionally, your release lands in front of
reporters and potential customers via RSS feeds, social bookmarks,
and news websites.
SMO:
Social Media Optimization
You
have a company website and corporate blog. You've inserted keywords,
picked the right title, and maybe even built a few inbound links.
The work shouldn't stop there. We'll help you make the most of
the work you've put into your web strategy. EndGame PR will optimize
your RSS feed, create easy ways for your visitors to bookmark
your site using social media sites like Digg and Technorati, make
sure you're using tagging technologies properly, and even analyze
your content to ensure you're creating the right "link bait".
How
does all of this help my business?
If
your company has a website, you want people to visit in order
to learn about your business or purchase your products ... right?
Assuming that's the case, you can't afford NOT to ensure your
site is as visible on the web as possible. We can work with
you to devise a plan to publicize your website to that world.
If
your site needs more top to bottom SEO work, we have partnerships
in place that can help. While our partners work "under
the hood" of your site, we will work closely with them
to coordinate the marketing portion of the project.
Visit our blog to read more about SEO
PR and SMO, or contact
us if you have any questions.
|
