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FLORIST OFFERS HELP FOR CLUELESS GUYS
Vogue Flowers Provides Flower Buying Tips for Mother's Day

Richmond, Virginia, May 2, 2006 - Let's face it, most guys don't know a thing about flowers. That's why it can be intimidating for them to buy a gift on Mother's Day. Vogue Flowers & Gifts, Metro Richmond's top florist, is here to help with a list of flower-buying tips that will make any guy look like Mom raised him right!

1) Think outside the vase: Many guys, afraid of the flower buying experience, just grab some roses and pay for them. While roses are a classic, wonderful gift that will be appreciated, perhaps this year you could try something different? Tulips, orchids, peonies, and hydrangeas are very popular. If you can't decide on one flower, try a mixed arrangement. No matter what variety you buy, however, insist upon fresh flowers imported direct from the grower.

2) This gift isn't for you: While it's great for you to like what you're giving, think more about the flower recipient when making your decision. What does Mom like? Does she decorate in a country style? If so, perhaps she'd like an arrangement of wildflowers. If she has more of a contemporary style, something like calla lilies might be a good choice.

3) Protect the flowers from Mom's "black thumb": Be a friend to the flowers. If Mom just isn't great with greenery, consider something heartier. Full service florists offer a wide variety of plants that are harder to kill. If that's still too risky, an arrangement of silk flowers can be a beautiful alternative.

4) Don't be afraid to ask for directions: This isn't a road trip, where asking for help is a sign of weakness. Admit you don't know what you're doing, and ask your local flower shop's staff for help. Many shops, like Vogue Flowers, have design professionals who can create a unique look to match Mom's personality.

5) Show Mom you know the value of a dollar: Mom always said, "Spend your money wisely." Don't go cheap on the arrangement, but you CAN save money elsewhere. If Mom lives out of town, research different options like Vogue's Shipped Direct, which delivers flowers to the recipient via overnight shipping instead of working with another florist in Mom's hometown. By avoiding the middleman, Vogue can ship flowers for as much as 50% cheaper.

About Vogue Flowers & Gifts
Vogue Flowers & Gifts, Ltd., with five locations in Metro Richmond, was named the area's #1 flower shop by Richmond Magazine for each of the past eight years. Founded in 1985, Vogue is a full service florist that imports flowers direct from the grower and provides the highest quality service, product and design to all of its customers. The company offers a wide range of cut flowers sold either individually, or arranged into beautiful designs for any occasion. They also carry a large selection of live plants, silk flowers, arrangements, and containers. Vogue also owns and operates The Flower Market, which caters to institutional customers such as restaurants. Vogue Flowers & Gifts is a proud member of the BBB, the Richmond Chamber of Commerce, and the Retail Merchants Association. For more information, please visit www.VogueFlowers.com.