A
podcast is like a downloadable radio series. Whether you listen
on on your computer or on an mp3 player, podcasts are available
when YOU want them, not when the radio station decides to air
them. Millions of Internet users are podcast listeners, and eMarketer
says the audio podcast audience will more
than double in the next two years. So, what does this mean
for you, the business owner? A well concepted, produced, and promoted
podcast will improve your visibility, draw visitors to your website,
and help brand you as an expert in your field. Podcasts from BizPodz
are produced by Steve Mullen, a former radio reporter, anchor,
and news director with 15 years of communications experience.
Want
a sample of our work? Click on the right-facing arrow below to listen.
If
you don't see the player, it's because you don't have the Adobe
Flash Player installed. Get
it here.
To
hear more samples and to learn about the shows we produce, go to
our client podcast page.
Let
us create a customized podcast series for you!
There
are a variety of ways to leverage corporate podcasting to help
your business. You can present yourself as an expert, use it to
discuss your business' product offerings, relay financial information
to investors, repurpose seminars or speeches, or just about anything
else you can think of! So, how do we help you achieve your goals?
Read on...
First,
we lay out a plan before production begins. Here's a
list of some of the things we'll do before we record one second
of audio:
Help
you determine your show format, concept, and production schedule
Select
and (if necessary) purchase the rights to theme music
Help
set up file hosting
Assist
in setting up a blog
Create
a graphic to serve as "cover art" in iTunes and elsewhere
Then
the fun begins! Once the pre-production tasks are completed,
it will be time to start recording. EndGame Public Relations President
Steve Mullen is available to co-host your podcast, or if you'd
rather record something yourself and have us simply produce it,
we're happy to help. Another option is for us to host your show
and have you on the program in each episode as our "resident
expert". We're also happy to line up different voice talent
to record an introduction to the program. The possibilities are
limitless. Let's work them out together!
Producing
a podcast is just part of the job. This is where you'll
benefit from having a podcast production service that's part
of a PR firm. You can't just record a show and walk away, no
matter how professional it sounds. We'll not only produce your
show, we'll also help promote it! We'll not only set up your
iTunes store and register your show on numerous web-based podcast
directories, we'll promote it on the EndGame PR website, on
podcaster forums (the most loyal podcast listeners are podcasters
themselves), and in a press release to be distributed online.
How
much does it cost? BizPodz Podcast Production charges
a setup fee that covers everything that must be done before
the show premiers. This fee is $350 and includes everything
from working to develop the show to helping you secure hosting.
If you need us to build a blog for you, additional charges may
be incurred. Once the setup tasks are complete, we charge on
a "per show" basis. Every podcast series is different,
but generally speaking we'll bill you between $300 and $600
for each episode. We're happy to give you a free initial
consultation, at the end of which we'll give you an estimate!
To discuss your podcasting plans with BizPodz Podcast Production,
please use our contact
form or call Steve Mullen at (804) 382-0017.
Sponsor
one of our existing programs!
Want
to take advantage of podcasting in a less "hands on" way?
Podcast listeners are loyal to sponsors and are unlikely to skip
past sponsorship commercials. What this means is that your message
will be heard! BizPodz can customize a package that includes sponsorship
of any number of episodes. We can structure a flat fee or base it
on CPM (cost per thousand downloads). Your advertisement can be
in the form of a pre-produced commercial, or can voiced by the show's
host or by one of our voice talents. We're flexible!
To
receive a sponsorship quote, contact us via our contact
form, or call
Steve Mullen at (804) 382-0017.