FOR IMMEDIATE RELEASE

CONTACT:
Steve Mullen
EndGame Public Relations for Fight SMA
(804) 382-0017
steve@endgamepr.com

Fight SMA and EndGame PR Release First Ever Spinal Muscular Atrophy Podcast

Richmond, Virginia (April 17, 2007) - Fight SMA, an international organization working to accelerate a cure for spinal muscular atrophy (SMA), has launched the first podcast to focus on inspirational stories about people fighting the disease.

SMA is a neuromuscular disease that kills more children under two than any other genetic disorder. It occurs in up to one in 6,000 births, and there is currently no cure.

"We're always looking for opportunities to teach more people about spinal muscular atrophy," said Fight SMA President Martha Slay. "Podcasting represents a unique opportunity to reach people in their homes, cars, and anywhere they can carry an mp3 player."

The podcast, produced for Fight SMA by Steve Mullen of Richmond, Virginia's EndGame Public Relations, LLC, features an interview with Natasha Wood. Ms. Wood, who has spinal muscular atrophy type 2, is currently performing in a one-woman autobiographical show in Los Angeles, California called Rolling With Laughter. The show will later be seen in New York City, Edinburgh, Scotland, and London, England.

The podcast can be heard on the Spinal Muscular Atrophy Blog by Fight SMA at this link.

About Fight SMA
Headquartered in Richmond, Virginia, Fight SMA (also known as Andrew's Buddies) is an international nonprofit group dedicated to accelerating research for a treatment or a cure for spinal muscular atrophy (SMA), a neuromuscular disorder that kills more babies than any other genetic disease. For more information on spinal muscular atrophy and Fight SMA, please visit www.fightsma.org.

About EndGame Public Relations, LLC
EndGame Public Relations, LLC is a full service PR firm based in Richmond, Virginia. Specializing in strategic media relations and search engine optimization PR (SEO PR), the agency offers a slate of services that includes news release and other materials writing, media pitching, PR strategy and planning, media event planning, product launches, crisis communications, social media optimization, and production of podcasts and audio news releases. For more information on EndGame PR, please visit www.endgamepr.com.

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Technorati Tags: podcast, health, medical, science, nonprofit, social media, web 2.0

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PR Log: Fight SMA Releases First Ever Spinal Muscular Atrophy Podcast