Client Results and Case Studies from EndGame Public Relations

Family Lifeline




Background: Family Lifeline is a not-for-profit charity that serves Richmonders where they live, work and learn. The organization is celebrating its 130th birthday this year!

Family Lifeline marked its 130th birthday in 2007. One of the numerous ways they celebrated was to schedule Dr. Maya Angelou to speak as part of a fundraiser on November 1. EndGame PR's goals were to gain media interviews and stories before the event in order to boost ticket sales, and maximize coverage on the night of the event.

Pre-event Publicity:

Television

 WRIC, WRIC News at Noon: Live interview on October 10
 WTVR, CBS 6 Sunday Morning: Live interview on October 21
 WWBT, 12 News at Noon: Live interview on October 24
 WCVE, Perspective: Taped interview aired on October 26

Print

 Richmond Times-Dispatch: Blurb on October 19 previewing the event
 Style Weekly: Story on the cover of their calendar section, featuring a full page color picture of Dr. Angelou and information on the event

Radio

 WTVR-FM, Wake up Show with Bill Bevins: The event was discussed during the program by host Bill Bevins and his co-host, Shelly Perkins

Internet

 V Magazine for Women: This local magazine posted a preview story on its blog. Click here to read the story.

Event Coverage:

Television

 WRIC, TV8: Aired a story featuring video from the event and a soundbite from Family Lifeline's president during the 11 p.m. newscast on November 1, and the morning newscast on November 2
 WWBT, NBC 12: Aired a story featuring video from the event during the 11 p.m. newscast on November 1, and the morning newscast on November 2
 WRLH, FOX 35: Aired a story featuring video from the event during the 10 p.m. newscast on November 1

Print

 Richmond Times-Dispatch: Printed a three-column story on the front page of the Metro Section (page B1) on November 2. The story featured a full color photograph of Dr. Angelou and a great description of Family Lifeline's programs. Click here to view the story in PDF format.
 Style Weekly: Printed a story during the week of November 4, featuring a description of the event and a description of Family Lifeline's programs


Shamin Hotels and Marine Comfort Quilts

Shamin Hotels donated meeting space at the Hilton Garden Inn Southpark to a great organization called Marine Comfort Quilts (MCQ.) The organization has a goal of sending a commemorative quilt to the family of every soldier who dies in Operation Iraqi Freedom. EndGame PR's goal was to gain coverage for this national charitable group while at the same time getting publicity for Shamin Hotels and its facility.

 Live interview on WTVR TV's CBS 6 Sunday Morning with an MCQ volunteer, who (as coached) mentioned Shamin Hotels and the Hilton Garden Inn multiple times.

 WTVR TV also aired a story on the day of the event that featured video as well as a soundbite from an MCQ volunteer.

 Live interview on the Lite 98 Wake Up Show with Bill Bevins on WTVR FM, the area's top morning radio show, with an MCQ volunteer. Again, Shamin and the Hilton Garden Inn were discussed. Click here to listen to the interview in mp3 format.

 Story in the Richmond Times-Dispatch that featured a full color image of the quilts on the front page of the Metro section, and a story on page B3.

The Petersburg Progress-Index ran a preview story the day before the event, and a picture in the next issue after it.

The Colonial Voice newspaper in Colonial Heights ran a front page story featuring three full color pictures.

The Patriot newspaper in Hopewell ran a story after the event that featured four pictures.

Vogue Flowers & Gifts: Mother's Day

Vogue Flowers & Gifts launched a brand new shipping option, just in time for Mother's Day. EndGame PR was hired to ensure everyone heard about it. Shipped Direct is a change from the old way of delivering flowers out of town that can save the sender up to 50%! EPR produced two releases, one straight business and one feature, and contacted the media on Vogue's behalf. Here are the results:

 The Richmond Times-Dispatch (circulation: 188,893) ran a story with a picture on the first page of their Metro Business section.

 Vogue's President was interviewed live on the Lite 98 Wake Up Show with Bill Bevins on WTVR FM, the area's top morning radio show.

 WTVR TV (Channel 6, Richmond) ran a story with a graphic twice during their CBS 6 Sunday Morning program.

 VA Newswire (circulation: 4,500) ran the story in their May 3rd edition.

Hatcher Memorial Baptist Church: Better Together in Bryan Park

Hatcher Memorial Baptist Church: An EPR pro bono client		 Hatcher Memorial Baptist Church recently organized a beautification project called Better Together in Bryan Park. EndGame PR provided media relations services on a pro bono basis, helping them make it a huge success! The RESULTS were wonderful!

 WTVR TV interviewed Pastor Mike Poole live during their morning show

 WWBT TV and WRLH TV each ran long form stories during their evening newscasts

 WRVA Radio ran a story throughout the day featuring sound bites from a volunteer

 The Richmond Times-Dispatch ran a story that included quotes from a number of volunteers.

National Oilheat Research Alliance (NORA): Heating Prices ANR

EndGame PR was hired to produce an audio news release (ANR) for SLAY Public Relations client NORA, the National Oilheat Research Alliance. The topic of the ANR, released in the autumn, was the high price of heating oil and how to save money on your heating bill. The RESULTS were outstanding!

 An estimated 3,435 stations aired the ANR!

 The ANR was aired by those stations an estimated total of 10,305 times!!

 Total listenership is estimated at nearly 13,000,000!!!