Aging Social Media Audience

Posted: March 31st, 2009 | By: Steve Mullen | Filed under: Social Media Opinion | No Comments

Is a social media strategy right for every organization? My simple answer is “yes”. For a longer version of that answer … read on.

The main concern among many individuals and businesses is whether the social media audience skews too young to be useful to … for instance … a company that produces products for the elderly. My answer to that is two-fold:

I have no research to back this up, but it seems reasonable to assume that a portion of the population purchasing products for the elderly actually consists of people buying the products for their parents. Additionally, even if these “children” aren’t doing all of their parents’ shopping, they’re likely in a position where they can advise them on what products might be useful.
The population of the social media universe is aging … rapidly.

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