Talking Web Marketing in F’burg
I had a great time meeting a room full of business owners in Fredericksburg, Virginia last Thursday. I was speaking as part of a Rappohannock Region SBDC entrepreneurship workshop series. My portion of the discussion covered web marketing – specifically SEO, social networking, and social media. This was the first of four workshop dates. I’ll be speaking during the third date as well, which will be held on October 8.
Several attendees requested a copy of my slide presentation, so I’ve posted it here. Thanks for inviting me!
Three Speaking Engagements in 30 Days
I’ve mentioned before that it seems like I’ll go a while without anyone asking me to present at a workshop or speak to a group, and then I’ll have several crop up in a short amount of time. That’s being proven again. My last speaking engagement was several months ago, but I’ll have three coming up in the next 30 days.
Here’s what I have coming up:
September 24, 2009: Present on using Social Media for marketing at a workshop organized by the Small Business Administration (SBA) and the Fredericksburg area Small Business Development Center (SBDC). The workshop will be from 8:30am until 10:30am at the Stafford (Virginia) Campus of the University of Mary Washington.
October 1, 2009: Present at a meeting of the Virginia Hispanic Chamber of Commerce about using social media, social networking, and SEO for web marketing. The presentation will be from 3:30pm until 5:30pm (with a reception to follow) at the Village Bank headquarters in Midlothian, VA.
October 8, 2009: Present on how to market your website at another workshop organized by the SBA and Fredericksburg SBDC. The workshop will be from 8:30am until 10:30am at the Stafford (Virginia) Campus of the University of Mary Washington.
Keep an eye on this blog and my Twitter stream, as I expect to have registration details in the next few days.
If you’re interested in having me speak to your group about public relations, social media, SEO, or any number of other topics, please contact me!
First Time Home Buyers and Social Networking
I’ve been invited to teach an upcoming class entitled How to Attract First Time Home Buyers using Facebook & Twitter. The class is presented by The Real Estate School (TRES), a service of the Richmond Association of REALTORS® (RAR). RAR and TRES are clients of mine who do a great job representing and teaching real estate agents and brokers in Central Virginia.
The class will cover how REALTORS® can use Facebook and Twitter to find new clients, specifically those first time home buyers. Social networking is showing immense growth among users who are more than 30 years old, but a large percentage of the users are still 20-somethings, an age group that is most likely to fall into that “first time home buyer” category.
Talking Social Media in C’ville, Take 2
I had the opportunity for an encore this week, and really enjoyed it. Last month I was invited to present as the keynote speaker at a seminar for small business owners in Charlottesville, VA. The workshop was organized by the Richmond office of the U.S. Small Business Administration and the Central Virginia Small Business Development Center. The response to my presentation was so great that the SBA invited me to come back. I’m told I now have “groupies” in Charlottesville, but I think that might be a bit of an exaggeration.
This time around, I pared down my presentation to include only social media, social networking, and SEO. Based on the questions received the first time around, I think these are the topics that interested the group the most. The majority of the questions I received were about SEO and how to use social networking sites.
I’d like to thank the SBA and SBDC for inviting me back. I had a wonderful time!
Dropping Knowledge at New Media Seminars
This morning I was honored to be a presenter at the New Media Seminars, organized by Madison + Main Advertising and New Media. The four hour workshop covered essentially all things social media and social networking. It was extremely comprehensive, and was led by Dave Saunders, the Chief Idea Officer at Madison + Main. Other speakers included Jay Moreau from NetSearch Direct (talking about SEO and SEM), Ric Whithers from Wythken Printing (talking about his experience with Social Media as a business owner), Joshua Barber from Madison + Main (talking about web design and the creative side).
My presentation was titled “How Social Media Changed Everything in PR”. I discussed how things were done a decade ago in PR, and explained how to use the Social Media tactics that have come about to replace them. Visitors of this blog will recognize the theme, as I wrote a blog post on a similar topic a little more than a month ago.
Thanks to Dave and Madison + Main for inviting me. I not only enjoyed presenting, but I learned a few things at the same time!
PS – I have to apologize to Edward Baldwin, one of the attendees at today’s event. I stole his line off of Twitter and used it for the headline of this blog post. I loved it, so I had to take it. :)
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