News Release Distribution Review 2010
This is the third installment of my running review of online news release distribution sites. If you’re finding these reviews for the first time, you should know that I’ll update this post as best I can throughout the year as sites change their offerings. Previous editions of my review can be found here and here.
This post has been a long time coming. Client work and family life keeps getting in the way, but the online distribution universe changes so fast, and I’ve received so much goodwill as a result of the previous two versions of my online news release distribution reviews ( that I had make the time to write this update.
Let’s take a look at a some good reasons to distribute your news releases online:
- By including a link in your release, you’re building inbound links to your web site.
- Your news is being spread beyond the boundaries of your web site, increasing the odds of it being seen by your audience.
- There is the possibility that it will be seen by new media or traditional media, leading to coverage from these outlets. This isn’t something I ever count on, but it does sometimes happen.
Disclaimer: There have been occasions where I have been given free “try out” release distributions. I do accept these because they allow me to sample different services, but I do my best not to let them sway my judgment in the review. I consider it the same as a product reviewer accepting a sample product. Disclaimers about specific services can be found within their reviews.
So, which is the best place to distribute your news releases to reach your goals? Below is a review of what I consider the best of the best, both free and paid. Feed free to add your own via comments!
Three Speaking Engagements in 30 Days
I’ve mentioned before that it seems like I’ll go a while without anyone asking me to present at a workshop or speak to a group, and then I’ll have several crop up in a short amount of time. That’s being proven again. My last speaking engagement was several months ago, but I’ll have three coming up in the next 30 days.
Here’s what I have coming up:
September 24, 2009: Present on using Social Media for marketing at a workshop organized by the Small Business Administration (SBA) and the Fredericksburg area Small Business Development Center (SBDC). The workshop will be from 8:30am until 10:30am at the Stafford (Virginia) Campus of the University of Mary Washington.
October 1, 2009: Present at a meeting of the Virginia Hispanic Chamber of Commerce about using social media, social networking, and SEO for web marketing. The presentation will be from 3:30pm until 5:30pm (with a reception to follow) at the Village Bank headquarters in Midlothian, VA.
October 8, 2009: Present on how to market your website at another workshop organized by the SBA and Fredericksburg SBDC. The workshop will be from 8:30am until 10:30am at the Stafford (Virginia) Campus of the University of Mary Washington.
Keep an eye on this blog and my Twitter stream, as I expect to have registration details in the next few days.
If you’re interested in having me speak to your group about public relations, social media, SEO, or any number of other topics, please contact me!
The SEO Value of Press Releases
Jiyan Wei, a product manager from PRWeb, posted this week on his blog a great overview of press releases and SEO. He runs through the history of SEO as it relates to release distribution, and gives a number of recommendations on how to write a release that will help your site’s search rankings.
Jiyan mentioned that he’d been getting a lot of questions about the SEO value of news release distribution. I suspect that many of the questions came from attendees of the PRWeb webinar in which I presented on Wednesday. I know we got a lot of them during the session. I told Jiyan through Twitter that his blog post was a wonderful overview on the topic and is one that I’ve been meaning to write. Now I don’t have to!
News Release Distribution Review UPDATED
NOTICE: This review is now out of date! Please check out my updated review for 2010:
News Release Distribution Review 2010
One of the most popular blog posts on this site is my April, 2007 review of online news release distribution services. Because this review is so popular, I feel a responsibility to keep it updated. I last updated the original post in September, and since then I’ve been promising a complete overhaul. Now … here it is!
Wordpress Web Design and SEO Tip
Here’s a big tip if you plan to use Wordpress as a CMS for your website, particularly if you’re working off of a fresh installation of Wordpress:
As you might know, I recently redesigned the EndGame Public Relations website, moving it from being html-based to php-based and using Wordpress as its content management system (CMS). The site was ranking extremely well for the keywords I targeted, falling in the top five on Google and Yahoo for all of them. Shortly after the redesign, however, I found that every time Google re-indexed my site, a few more of my pages would disappear from the rankings for my keywords. I figured they would return shortly and made a few moves to speed up the process.
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