Online-Only for the PI

Posted: March 17th, 2009 | By: Steve Mullen | Filed under: Media News | No Comments

Today marks the final print edition of one of the top newspapers in the United States, the Seattle Post-Intelligencer. The newspaper, which dates back to 1863, will be online-only starting tomorrow.

In my view, it will bear watching whether a major newspaper can begin a successful new life as an online publication. Newspapers across the country have been struggling with how to repurpose their print content online and make that content something that people want to consume. For the most part online content from newspapers has been like the proverbial falling tree in the forest that no one notices. Not only have print publications generally not done an outstanding job with their web strategy, there’s just too much competition online for them to make a dent.

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