Sheltering Arms Releases First Super Bowl Commercial
Sheltering Arms Releases First Super Bowl Commercial
(Richmond, VA) – Sheltering Arms, Central Virginia’s premier physical rehabilitation healthcare provider, today stepped onto the big stage of Super Bowl advertising by releasing its first spot developed specifically for the big game.
The advertisement, which runs thirty seconds, will premier during WWBT-TV’s coverage of the Super Bowl. It utilizes a series of voice-overs of individuals telling how they’ve learned The Power to Overcome disability, thanks to working with Sheltering Arms. The words said by the individuals in the spot are transcribed in graphics, which at the end of the commercial form the Sheltering Arms logo.
“The graphics in the ad are incredible, and it grabs you on a very visceral level,” said Sheltering Arms Director of Marketing and Public Relations Stephanie Sulmer. “We feel it is right up there with the national spots in terms of creativity, and at the same time it educates viewers about how we help people get back to living their lives and doing the things they enjoy.”
The past year has been a groundbreaking one for Sheltering Arms. Last spring, the organization launched an unique and innovative program with cutting-edge technologies called the iWALK Recovery Center, which continues to receive both national and international attention. In the next few months, Sheltering Arms has plans to launch more exciting programs that will help people regain their lives.
“We don’t want to be the “best kept secret” in Richmond, and that’s why we chose the Super Bowl as our advertising platform,” said Sulmer. “We want everyone to know about Sheltering Arms and how we help patients to find the power to overcome their disabilities and setbacks resulting from illness and injury.”
Sheltering Arms worked with Studio Center’s Richmond office to produce the commercial.
About Sheltering Arms
Sheltering Arms helps patients find the Power to Overcome the obstacles of illness and injury with a complete range of physical rehabilitation and wellness services. To learn more about Sheltering Arms’ two hospitals and eight outpatient clinics visit http://www.ShelteringArms.com, call 1-877-56-REHAB.
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Virginia Retailers Gather at General Assembly with Sales Taxes on Their Minds
Virginia Retailers Gather at General Assembly with Sales Taxes on Their Minds
(Richmond, Virginia) – As Virginia’s lawmakers consider a bill that would level the playing field between online and brick and mortar retailers, business owners from across the commonwealth will descend on the General Assembly to discuss concerns with their local representatives.
The issue of e-fairness, that online retailers with a physical location in Virginia should be required to collect the same state sales taxes as traditional retailers, is top of mind right now. Amazon.com has a warehouse in Sterling and is planning to build two distribution centers, one in Chesterfield County and another in Dinwiddie. The company uses a loophole that allows it to avoid paying sales taxes. According to a recent poll, nearly 60% of Virginians feel that is unfair. Virginia Beach Senator Frank Wagner has introduced a bill (SB 597) to close the loophole, which is expected to be considered in early February.
Virginia Retail Merchants Association (VRMA), which has been representing businesses in Virginia for more than 100 years, will hold its annual “Retailer Day on the Hill” on Tuesday, January 31, 2012, with more than 200 attendees.
“This is a critical time for businesses in Virginia, both due to the e-fairness issue and a number of concerns related to the economy,” said VRMA President Laurie Aldrich. “We expect spirited conversations between our retailers and their elected representatives.”
Retailers and representatives from the VRMA will meet with their Delegates and Senators throughout the day, beginning at approximately 10:00 a.m.
For more information on the e-fairness issue, please visit http://standwithmainstreet.com/virginia.
About VRMA
The Virginia Retail Merchants Association was established in 1905. VRMA is a not-for-profit trade association representing retailers to educate, inform, and serve as a resource. VRMA and its retail member associations represent more than 5,400 retailers and other associated businesses throughout the Commonwealth of Virginia. For more information, please visit www.virginiaretail.org.
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FightSMA Names New Executive Director; Relocates Headquarters to Nation’s Capital
FightSMA Names New Executive Director; Relocates Headquarters to Nation’s Capital
(WASHINGTON, DC) – FightSMA, an international nonprofit organization created to strategically accelerate the search for a treatment and cure for spinal muscular atrophy (SMA), has named Ron Imbach as its new Executive Director, effective Dec. 1, 2011.
Ron Imbach is replacing the current CEO and founder of FightSMA, Martha Slay, who guided the organization from its inception in 1991 until the present. Under Martha’s leadership, FightSMA has grown from an initial crusade to bring higher levels of awareness and understanding of spinal muscular atrophy (SMA) to the public to a leading advocate and research-centered organization focusing on the treatment and cure of the disease and support for the families of children with SMA.
“For the past 20 years, Martha Slay has led FightSMA with great passion, intelligence, and dedication; the SMA community owes her a great deal of gratitude for her accomplishments,” said FightSMA Chair Mike Calise. “She has been a great inspiration to us all personally and professionally.”
Martha and her husband, Joe Slay, will continue to be actively involved as Board members for FightSMA.
Ron Imbach has worked in non-profit organizations in fundraising and leadership roles for the past twelve years, including: the Campaign for Tobacco-Free Kids, Volunteers of America, and the Wesley Theological Seminary. Through Ron’s leadership, expertise, and diligence, the charities he has served have benefitted greatly with major, planned, and corporate gifts totaling well over $100 million. He is also an accomplished speaker and trainer, speaking to audiences of 5000 or more and training hundreds of staff and other groups. According to Dan Hayden, Board member and head of the transition committee,
“Ron’s experience and track record of results have helped Ron become a visionary leader as well as a strong manager and motivator. “
Prior to working with charities, Ron was a financial advisor with a major brokerage firm, focusing on retirement and estate planning while raising and managing several million dollars in assets. He was also a business development executive and worked in management positions in accounting and consulting in the private sector. He has also owned and operated his own business. Chairman of the Board, Michael Calise continued,
“We are also extremely excited to have Ron Imbach joining FightSMA as Executive Director. His vast experience in the nonprofit and business sectors will benefit FightSMA greatly and make him a great leader of our organization. Ron is very passionate about FightSMA and will challenge each of us to have our legacy be finding a treatment or cure for SMA.”
Ron was very active and excelled academically while completing his MBA at George Washington University with a concentration in marketing and public policy and his undergraduate studies at Shepherd University, majoring in accounting and economics.
FightSMA is also in the process of moving its national headquarters from Richmond, Virginia to the Washington, DC Metropolitan area in early 2012. Founded in 1991, FightSMA (also known as “Andrew’s Buddies”) has awarded research grants at more than 40 universities and research institutions in the United States, Canada, the United Kingdom, France, and Italy. For more information, please visit: www.fightsma.org.
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SleepBetter.org’s “Sleep M.D.” Provides Her Top Holiday Sleep Tip: Avoid the Alcohol
SleepBetter.org’s “Sleep M.D.” Gives Her Top Holiday Sleep Tip: Avoid the Alcohol
(Richmond, Virginia) – In the hectic world in which we live, sleep during the holiday season can often be difficult. There are a ton of tips to help individuals sleep better this time of year. There are so many, in fact, that sleep news and advice website SleepBetter.org is listing a dozen of them for 2011 in a series of articles titled “12 Holiday Sleep Tips”. However, SleepBetter’s medical sleep expert says the one that is most important to remember is to avoid or at least moderate consumption of alcohol.
“People need to know that alcohol ultimately disrupts sleep even though it seems to act as a hypnotic,” said Dr. Lisa Shives, who is a contributor to SleepBetter.org and one of only a few practitioners with a fellowship in Sleep Medicine in addition to board certification by both the American Board of Internal Medicine and the American Board of Sleep Medicine.
Hypnotic drugs and sedatives have a primary purpose of causing an individual to fall asleep, and alcohol can indeed make you feel an overwhelming urge to sleep. However, as Dr. Shives says, that effect doesn’t last for long.
“It does make people sleepy at first but then as the etoh, or ethanol, is metabolized, people often end up wide awake in the middle of the night and can’t get back to sleep.”
In the end, alcohol leads to maintenance insomnia, or difficulty staying asleep.
The simple answer to this problem is, of course, to avoid alcohol at holiday parties this year. However, if you choose to partake, moderate your use of alcohol and try to stop two to three hours before bedtime.
For more tips to make the most of your family’s sleep, please visit SleepBetter.org. You can also get sleep advice from SleepBetter on Twitter and Facebook.
About Carpenter Co. / SleepBetter.org
SleepBetter.org is dedicated to helping people sleep better. Designed as an online resource, the web site creates a forum for visitors to define, discuss, and discover solutions to their particular sleep needs. SleepBetter.org’s quest is to continually gather pertinent sleep information, then share this knowledge with the general public. The site also shares tips on the best sleep related products, both in stores and online. SleepBetter.org has created the Sleep Better seal as a way to easily identify products recommended for their superior quality or scientifically based design. Created by Carpenter Co., the world’s largest producer of comfort cushioning products, SleepBetter.org provides information and advice that visitors can use to sleep better. For more information, please visit http://SleepBetter.org.
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Sleep Expert Provides Advice to “Fall Back” Gently & Survive the Winter Months
Sleep Expert Provides Advice to “Fall Back” Gently and Survive the Winter Months
(Richmond, Virginia) – Daylight Savings Time ends in most of the United States and Canada, as well as portions of Mexico, at 2 a.m. on November 6, 2011. A medical sleep doctor and contributor to sleep advice website SleepBetter.org says the yearly “fall back” is easier than the time change in the spring, but cautions that it signals the beginning of darker months that can lead to issues for some.
“If you go to bed at your normal time on Sunday night, then you are staying up one hour later than your internal clock thinks it is, which is doable for most people,” said Dr. Lisa Shives, who is one of only a few practitioners with a fellowship in Sleep Medicine in addition to board certification by both the American Board of Internal Medicine and the American Board of Sleep Medicine.. “In the spring, you need to go to bed an hour earlier than your body wants to, and no matter how hard you try it’s nearly impossible to will your body to sleep when it’s not ready.”
Shives says many individuals could benefit from the extra hour of sleep gained when the clocks turn back. She says, however, that the fall time change marks the beginning of shorter and darker days.
“Since sunlight is needed to keep your circadian rhythms on track, the fall and winter months can lead to sleeping difficulties and depression for many,” said Dr. Shives. “To combat this, be sure to get plenty of light in the morning and throughout the day. Natural sunlight is best, but if the days are cloudy or you’re up before the sun, turn on plenty of lights in the house and consider getting a light box.”
Dr. Shives says while adjusting to the time change (and even after you’re adjusted) avoid caffeine and alcohol close to bedtime, as they can disrupt your normal sleep patterns.
For more tips to make the most of your family’s sleep, please visit http://sleepbetter.org. You can also get sleep advice from SleepBetter on Twitter and Facebook.
About Carpenter Co. / SleepBetter.org
SleepBetter.org is dedicated to helping people sleep better. Designed as an online resource, the web site creates a forum for visitors to define, discuss, and discover solutions to their particular sleep needs. SleepBetter.org’s quest is to continually gather pertinent sleep information, then share this knowledge with the general public. The site also shares tips on the best sleep related products, both in stores and online. SleepBetter.org has created the Sleep Better seal as a way to easily identify products recommended for their superior quality or scientifically based design. Created by Carpenter Co., the world’s largest producer of comfort cushioning products, SleepBetter.org provides information and advice that visitors can use to sleep better. For more information, please visit http://SleepBetter.org.
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