10 Newborn PR Tactics

Posted: March 25th, 2009 | By: Steve Mullen | Filed under: PR Opinion, PR Tactics | 11 Comments

Last week I realized that this is my 10th year in PR. This was a shocking realization. The first thing I thought was that I’m getting old.

As I got over that thought, I started pondering all of the ways that PR has changed since I started in the industry. This pondering led to my post last week, 10 Dead or Dying PR Tactics, about common PR tactics we practiced 10 years ago that aren’t practiced anymore. I decided to write this sequel on common tactics practiced today that weren’t even thought of 10 years ago. If the tactics I wrote about last week are dinosaurs, these are newborns!

Please add your own suggestions in comments!

10 Newborn PR Tactics

10) Reputation Monitoring: I understand this isn’t an entirely new tactic, but who could have imagined the WAY we’re monitoring reputations today?
10 Years Ago: In existence, but in a different form

>>Continue reading…

Tags: media relations, media relations strategy, public relations

10 Dead or Dying PR Tactics

Posted: March 18th, 2009 | By: Steve Mullen | Filed under: PR Opinion, PR Tactics | 65 Comments

This summer I’ll mark the 10th year since I abandoned journalism to become a public relations professional. I was recently thinking about the changes that have taken place since I made that switch, and that led me to think about all of the tactics and tools that we used to use regularly that are now dead or nearly dead. Being a blogger, I had to make a top 10 list! They’re ranked from “alive but perhaps outdated”, to “dinosaur”, to “dead as a doornail”. I’m sure I’m missing a few, so feel free to add your own in comments.

So, at the risk of sounding incredibly old, I present:

10 Dead or Dying PR Tactics:

10) Newspaper-based Media Relations Strategy
Newspapers are dying. Circulation is down. You can’t wrap your media relations strategy solely around trying to get print coverage anymore.
Status: Alive, but poor strategy

>>Continue reading…

Tags: media relations, media relations strategy, public relations