Local News Must Become MORE Local
Local media is at a crossroads. Nothing new there, I realize. But, a new article by Mike Elgan in ComputerWorld goes one step further in saying local news is actually dead. Here’s a snippet from the article:
Let’s Never Forget, We’re the Real Story
With apologies to 1987′s Broadcast News (still one of the most accurate movie portrayals of a real broadcast newsroom), let’s never forget, we’re the real story here, not them. CNBC’s Rick Santelli gave a great example of that line of thinking last week when he started ranting on the floor of the Chicago Board of Trade. The rant, which slammed President Obama’s efforts to stimulate the economy, has since gone viral. Here’s a clip:
Social Media Changing Journalism and PR
Thanks to Lisa Hoffman for Twitting about a great blog post by Scott Hepburn that tries to help journalists take their craft into the new social media world. We are witnessing the slow agonizing death of the traditional print newspaper. The reporters and columnists that are employed by those newspapers need to start making moves to secure their future.
Another Print Pub Goes Fully Digital
The dominoes continue to fall. Back in October we learned that the Christian Science Monitor is ditching its print version and only publish online starting next spring. This week, we heard a similar announcement from another longtime print publication.
The editor of PC Magazine says after the January 2009, the 27-year-old computer magazine will discontinue its print edition. Henceforth, the magazine’s content will be delivered online and in an email version. Here’s an excerpt from the announcement from Editor Lance Ulanoff:
High Costs Hurting Political News Coverage?
An item in U.S. News & World Report’s Washington Whispers column is raising some eyebrows and causing quite a bit of talk.
Rocked by warnings that it will cost news organizations $50,000 more per reporter to cover Sen. Barack Obama or Sen. John McCain, a growing number of journalists and press pundits are questioning why the media is staffing up coverage of the political conventions where little major news is expected. At least one paper and several Washington bureaus, we’re told, have budgeted only $100,000 for political coverage, and their convention teams will eat most of it, leaving little to put reporters on the campaign trail. Mark Potts, a media consultant who blogs about the industry on RecoveringJournalist.com, goes further: Leave the campaign coverage to the big shots, like AP, and spend that money at home. “That $50,000 would go a long way toward paying the annual salary for another reporter to cover something readers really care about, like city hall, or local schools.”
Comments
Subscribe & Share
Blog/Site Feed
News Releases
Podcast
Receive our content via email
Our content is featured on Alltop!
Connect
Twitter
Facebook
LinkedIn
Google
YouTube
StumbleuponCategories
- Client News
- EndGame PR News
- EndGame PR Site News
- Media News
- Media Relations News
- Media Relations Opinion
- Media Relations Tactics
- Online News Release Distribution
- Podcasts
- PR Opinion
- PR Tactics
- Rants
- Recommended Sites
- SEO PR News
- SEO PR Tactics
- SEO Tactics
- Social Media News
- Social Media Opinion
- Social Media Tactics
- Speaking Engagements
- Uncategorized
- Web Design
- Web Marketing
- Web Videos