Facebook is Better for “Old Folks”
There’s a great post today on Mashable about something I’ve been talking about with clients and when I present to groups for quite some time — the fastest growing segment of the social media world has grey hair.
The article, Baby Boomers and Seniors Are Flocking to Facebook, has some great stats about the growth of the number of Americans 44+ on Facebook.
A Facebook and Twitter Primer, Part 2
This is the second part of a two part primer on social networking giants Facebook and Twitter. The first part gives basic information on using Facebook. This post will cover basic information on Twitter. This primer came about when a client asked me to send him an email on how to use the two sites. The information I emailed him ended up being longer than he was likely expecting. When I was finished, it occurred to me that I could re-purpose this information into a two part blog post. Bear in mind when reading this that I’ve edited it somewhat, but it was originally written in more of an email format than a blog post format.
This isn’t a complete textbook on Twitter, nor was it meant to be. It’s merely some information to get you started. Whether you’re just learning, or you’re a social networking pro, please be sure to follow me on Twitter, at @stevemullen!
A Primer on Twitter
While Twitter and Facebook have some similarities in what they’re used FOR (at least when it comes to business), the atmosphere at each is very different. Using Facebook privacy settings, you can control who sees your posts. On Twitter, everything is out in the open for all to see. Additionally, there’s the 140-character limit to deal with on Twitter, which means posts are usually limited to a sentence or two and a link.
A Facebook and Twitter Primer, Part 1
A client recently asked me to send him an email on how to use Twitter and Facebook. I wrote him what amounts to “Facebook and Twitter 101″. I don’t think he realized just how long this email was going to be. When I completed the long email, it occurred to me that I could re-purpose this information into a two part blog post. The first of those two parts is below. Bear in mind when reading this that I’ve edited it somewhat, but it was originally written in more of an email format than a blog post format.
This isn’t a complete textbook on Facebook, nor was it meant to be. It’s merely some information to get you started. While you’re learning, please be sure to become a fan of EndGame PR on Facebook!
When you’re done reading this post be sure to read the sequel, A Facebook and Twitter Primer, Part 2!
A Primer on Facebook
The general idea of social media, whether it’s on Facebook, Twitter, on a blog, or somewhere else, is to provide something of value that people want to consume — whether it’s an article, blog post, video, audio, or something else. Before launching a social media presence, think about what you’re going to do with it. That may tell you which site is best suited for you, or that none of them are.
There are a few different types of Facebook presences:
Facebook Groups Better for Businesses
It went unnoticed for a lot of people because Facebook groups are not used as widely as they used to be, but Facebook earlier this week unveiled a redesign of those groups. The screen shot below is of the former Fight SMA Facebook Group, which I’ve been working for some time to transition to a Fan Page.
The first thing you’ll notice (click the image for a larger view) is that the look and layout are now much more in line with Fan Pages and individual profiles. One obvious unique addition is organization information in the left sidebar, above information about group members.
So, the first question I asked myself after hearing of this redesign is, “Are groups now better than Fan Pages for businesses?” For the answer, lets look at the pros and cons of each…
Social Network Saturation?
There’s an interesting article at Mashable today about data suggesting that Facebook and Twitter traffic is flattening. According to the article:
Somewhere in June [...] Twitter stopped growing, at least according to Compete. The same thing happened to Facebook (Facebook) at the exact same time; at first we’ve attributed the traffic numbers to the summer slumber, but now that Compete’s numbers for September are out, there’s no doubt that both Facebook and Twitter are no longer growing, at least in the eyes of the (admittedly US-centric) Compete.
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