EndGame PR is now Five


Posted: February 1st, 2011 | By: Steve Mullen | Filed under: EndGame PR News | 2 Comments

On January 27, EndGame Public Relations, LLC (or EndGame PR for short) turned five years old.  I meant to make a bigger deal out of it than just writing a belated blog post.  But, a combination of client work and other things got in the way.  I’m not sad, though.  Busy is good.

It’s always a little tough to point out exactly when EPR began.  I normally point to when the domain name endgamepr.com was originally purchased, which was January 27, 2006.

So, I thought I’d reflect a little on my top 5 favorite milestones over the past half-decade.  Here they are, in no particular order:

  1. EndGame PR’s First Website Launches — I don’t recall the exact launch date of the site, but I know it was in February of 2006, and I can show you what it looked like.  Here’s a screenshot taken from the Internet Wayback Machine.  Note that the spacing issues on the left sitebar are due to the Wayback Machine’s cache.  This blog launched in May of the same year.  More new site designs went live in 2007 and 2008.  That last version stuck around until the site was redesigned to look like it does now.
  2. First official client: Richmond Rollin’ Robins — The Rollin’ Robins launched in January of 2006 as the area’s first professional roller hockey team.  They’re still around, but are now just the Robins.  More information can be found here.  Our project for them was to get local media coverage for their first game.
  3. Longest client relationship: FightSMA — EndGame PR began working with this international nonprofit in January of 2007.  The original project was to optimize their website for the search engines.  Since then, EndGame PR has assisted with media relations, social media, and even a tiny bit of event planning and advertising.  EndGame PR is currently building a brand new website for FightSMA, which should launch in the next month or so.  Interestingly, MY relationship with FightSMA goes back more than a decade, as FightSMA used to work with The Martin Agency, where I was employed in the late 90s and early 2000s.
  4. Startup BizCast Launches – From its launch on May 31, 2007 until July 2, 2009, I hosted the podcast Startup BizCast, conducting interviews and providing advice for small business owners.  I loved the show, but the production schedule got to be too much, and it podfaded.  EndGame PR provided podcast production assistance and hosting for a variety of clients during that time and since then.  You can still listen to Startup BizCast at the podcast website, or on iTunes.
  5. EndGame PR Branches Out — Not exactly a “milestone”, but if you look at the EPR launch release, you’ll see that we originally were a media relations firm that did a little bit of audio production for PR purposes.  Since then, our core competencies have branched out to social media, web design, podcasting, and beyond.

I expect EndGame PR will be around in five more years, but I can’t tell you what the firm will be like.  Judging by the changes that have happened thus far, I can tell you it will be interesting to see!

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New Site Design for EndGamePR.com


Posted: March 4th, 2010 | By: Steve Mullen | Filed under: EndGame PR News, EndGame PR Site News | No Comments

If you’ve been here before, you surely notice that I moved a few things around. Actually, I completely tore the place down and started over!

EndGamePR.com has a new design!

The last version of the site was more than a year-and-a-half old, and I was tiring of its limitations. Mind you, I’m still rather fond of it. I’ve never seen a layout quite like it. However, I never liked the look of the blog page, and a few other things with it were rather ponderous.

Here’s a quick nickel tour of the new design:

  • My favorite thing about it was a late addition.  Just yesterday, I decided to add the social media tabs you see on the right side of every page except for the front page.  If you slide your mouse over them, they pop out.  Pretty cool, huh?  I’d like to thank the Human 3rror Blog for the code used to make them.  I made a number of modifications to the original design, including the addition of the white shadowed tabs.
  • Interior pages of the site actually have several layouts.  There are two versions of the right sidebar layout (with different text in the sidebar), and one of the left sidebar layout.  I made a page layout with only one sidebar, but so far I haven’t found a reason to use it.
  • The new blog layout is MUCH neater and easier to read than the previous iteration of the Social Media PR Blog.  Despite the fact that I styled it myself, I never liked the way it turned out.

Last, but not least, one thing that remains the same: This site is built using my favorite software … WordPress.

Have a look around, starting with the home page.  Let me know in comments what you like and what you don’t like.  If you find a bug, I’ll be happy to squash it :)

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Physical Rehabilitation Healthcare Provider Using Social Media to Connect with Patients


Posted: May 16th, 2009 | By: Steve Mullen | Filed under: | No Comments

Sheltering Arms Launches New Social Media Strategy

Richmond, Virginia (May 18, 2009) – It’s possible to learn new things, even at the age of 120 years old! Sheltering Arms, Central Virginia’s premier physical therapy healthcare provider, announced that it’s launching a new social media strategy. The Richmond-based non-profit organization, which was founded in 1889, will use a variety of social media techniques to better provide information to its patients.

sheltering-armsSocial media techniques will provide patients and potential patients a number of new ways to connect with and learn about Sheltering Arms. Working to develop and carry out the new social media strategy is Metro Richmond-based Social Media PR firm EndGame Public Relations.

“In my view, a social media strategy is essential for any business, because you simply can’t reach your audience solely through the traditional media anymore” said EndGame PR President Steve Mullen. “I’m thrilled Sheltering Arms is entering the world of social media, and I’m thrilled to be working with them.”

Sheltering Arms has already launched a new YouTube channel, where videos from the organization can easily be found. Also in place is the new Sheltering Arms Facebook Fan Page, which can be found at. Next steps include creating a blog and a podcast. Future steps may include a Sheltering Arms presence on Twitter.

EndGame PR has partnered with Sheltering Arms on a variety of traditional public relations projects, beginning in the fall of 2007. Previous projects primarily involved strategic media relations.

About Sheltering Arms
Sheltering Arms helps patients find the Power to Overcome the obstacles of illness and injury with a complete range of physical rehabilitation and wellness services. To learn more about Sheltering Arms’ two hospitals and seven outpatient clinics, visit www.ShelteringArms.com, or call 1-877-56-REHAB.

About EndGame Public Relations, LLC
EndGame Public Relations, LLC is a Social Media PR firm based in Richmond, Virginia that works to promote clients through a mix of traditional and new tactics, including media relations, crisis communications, social media strategy, blogging, web design, and corporate podcasts and web videos. For more information on EndGame PR, please visit http://www.endgamepr.com/.

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