Uber-Hot Betty White Partners with EndGame PR Client

Posted: April 12th, 2010 | By: Steve Mullen | Filed under: Client News | No Comments

Please excuse this obvious shilling for a client. We’re pretty excited about this.

We have Betty White and we’re not afraid to use her.

EndGame PR has been working with SleepBetter.org, a sleep advice and information site run by Carpenter Co., since December of last year. EndGame PR is responsible for web site management, SEO, and social media activities for the site. We’re part of a larger team that manages public relations.

Back in December and January, the PR team began working on a new project that would begin in the spring. After tossing around a number of names for a spokesperson, they settled on Betty White. This was after her appearance in the movie “The Proposal” but before she truly broke back into the spotlight with the Snickers Super Bowl Commercial seen to the left.

That commercial pushed Ms. White back into the public consciousness in a way that may have never been seen before with an 88-year-old. It shows that Super Bowl commercials are not completely dead as a social shared experience. It also shows how they can spark a viral sensation. The YouTube video of the Betty White Snickers commercial has nearly 2.1 million views. I call that significant.

Back to the client news, now. We made the announcement at the end of last week that Betty White will be working with SleepBetter. She’ll be assisting with a project that focuses on helping people, particularly children, get a better night’s sleep. I invite you to read the announcement and keep your eyes on SleepBetter this spring!

Tags: bettywhite, EndGame PR News

Presenting at April’s New Media Seminar

Posted: April 7th, 2009 | By: Steve Mullen | Filed under: EndGame PR News, Social Media News, Speaking Engagements | No Comments

I’ve been given the honor of being invited to speak later this month as part of the April New Media Seminar here in Richmond, VA. This is the second in a series of seminars around the state, focusing .. of course .. on new media and social media. I’ll be taking a portion of my presentation content from my recent blog posts on the past and present of public relations. I’ll review how many of the things we did 10 years ago have morphed into the common tactics of today, and how social media has become an indispensable PR tool.

The seminar series is organized by Madison + Main, an advertising and new media firm that does great work. If you’re able to make it, please stop by and say hi!

Here’s the pertinent information:

What: New Media Seminar – Richmond
When: April 29, 2009 from 10 a.m. until 2 p.m.
Where: Holiday Inn Select – 1021 Koger Center Boulevard, Richmond, VA 23235
Visit the New Media Seminars site for more information and to purchase tickets

Tags: EndGame PR News, social media, Speaking Engagements