New Client Website: A Nest is Born

Posted: May 10th, 2012 | By: Steve Mullen | Filed under: Web Design | 1 Comment

We’re finishing work on an all new client website this week, and it’s one of our favorites because of the design and the client! Neatest Nest is a brand new professional organizing business that is being started by a very good friend of mine, Becky Santelli. My family has known hers for about 10 years, and I can’t think of a better person to come into your “nest” and get it in order!

Becky wanted a clean design that reflected her business of organizing. Her new website uses light colors, clean lines, and judicious use of shadow effects to give it a 3d look in some spots. Use the link below to check it out, and if your nest needs to be neatened, be sure to give her a call!

Click here to visit Neatest Nest Professional Organizing Service, based in Mechanicsville (near Richmond), Virginia.

Tags: Client News, Web development

Facebook Timeline for Pages = Anti-Community?

Posted: March 30th, 2012 | By: Steve Mullen | Filed under: Social Media Opinion | 1 Comment

Imagine you have a branded page on Facebook. Perhaps you’re a marketing professional managing it for a client or an employer. You’ve worked hard to grow your “fan” base on Facebook and turn those fans into brand ambassadors. Maybe a few of those fans even check in every single day to say hello or to ask a question. Then … this happens:

Facebook changes the rules, making those fan posts significantly less prominent.
Your fans notice.
They don’t feel like they’re “front and center” anymore.
Perhaps they even stop posting because they figure no one will see their posts anyhow.
All of your hard work has been wasted.

The above situation is a possibility that Facebook page administrators are dealing with, or will be dealing with after this weekend when the new Timeline for Pages format pushes out to everyone.

Click for a larger view.

Previously, posts from fans on a page were given the same weight as posts from the administrator, so long as the administrator allowed fan posts. In the new Timeline format, that’s truly not the case. While a few fan posts may make it into the “stream” the majority of them are now relegated to a small box on the right side of the page. If you look at the image to the right, you’ll see the “Posts by Others” box outlined in red. For the most part, this is the only place you’ll see posts by non-administrators.

You can switch the page view to show ONLY posts by others. If you click on a small grayed-out box above the main stream of posts (outlined in green in my screenshot) you can show views such as only posts by non-admins or posts only by your friends who are also fans of the page. I’d wager, however, that most people won’t notice that button or bother with it.

It’s completely inexplicable that Facebook would set pages up this way when they claim to be all about sharing and community. Most of the reason that people bother to post on social media sites is to be recognized. If their posts are hard to find, it ceases to be worth the time.

EndGame PR’s Steve Mullen on WRVA Radio

Posted: February 2nd, 2012 | By: Steve Mullen | Filed under: EndGame PR News | No Comments

Another media opportunity popped up for EndGame PR’s Steve Mullen this week. This time he was interviewed by WRVA Radio’s Jay Hart about the impact of the Facebook IPO on everyday Facebook users. Clips from the interview were used during several newscasts. Here’s a taste…

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

EndGame PR’s Steve Mullen on NBC12

Posted: January 28th, 2012 | By: Steve Mullen | Filed under: EndGame PR News, Social Media Opinion | No Comments

If you watched the NBC12 (WWBT in Richmond, VA) news at 11pm on Friday, January 27 or the station’s morning show on Saturday the 28th, you may have seen me talking about social media privacy with Yvette Yeon. If you didn’t, here’s the video … after a commercial message:

Can Google+ Become Your “Default” Social Media Outlet?

Posted: September 22nd, 2011 | By: Steve Mullen | Filed under: Social Media Opinion | 5 Comments

I’ve been participating in an interesting discussion on Facebook this morning about the future of Facebook, and it led me to this blog post. The discussion centered around a question posed by Jeff Kraus. He wondered, and I quote, “How many brands are rethinking the priority they place on their FB presence given the unpredictable nature of the platform these days?”

The overwhelming opinion from those who chimed in was that right now brands and businesses have nothing to fear, because while Facebook has made a lot of changes that have ticked off its user base, the growth of that user base shows no sign of letting up. What all of us in the discussion also agreed upon is that it will be very interesting to see Google+’s options for businesses and brands. Those are due to be unveiled later this year.

In a roundabout way, this discussion led me to think about how Google+ can grow and become the default social media outlet for more people. Right now, most people I know spend more time at Facebook and/or Twitter, and if they visit Google+, they do so as a secondary or even tertiary outlet.

I’m going use sweeping generalizations here, so bear with me, but I view Twitter users as people who want to find and share news and short opinions. Facebook, meanwhile, can be used for similar purposes, but is also a place to see what your friends (and their kids .. grandkids .. etc.) are up to. If I want to find news about something going on right now, I go to Twitter. If I want to see pictures from last night’s neighborhood event (bad example, I know) then I go to Facebook.

>>Click here to read more of this post

« Previous Page — Next Page »

Search EndGamePR.com