EndGame Public Relations, LLC » Web Videos

Entertain, and They Will View

Steve Mullen — Fri, 31 Jul 2009 13:46:38 +0000

Speaking of web videos (and I was, in the last post), if you need proof that YouTube videos can draw an audience, look no further than this video. My wife showed it to me last night. It’s a very entertaining entrance by a wedding party, and as of the time I’m typing this blog post, it’s been viewed nearly 13 million times. That’s more of an audience than some cable TV shows! Further proof that if a web video is entertaining, people fill find it.

Tags: social media, viral videos

Video: Twouble with Twitters

Steve Mullen — Fri, 31 Jul 2009 13:42:04 +0000

If we stop Tweeting, do we cease to exist? Who are we really talking to when we’re Tweeting? Is the Fail Whale carnivorous? All these questions and more are answered in this hysterical video…

Tags: humor, social media

Tweeting in Real Life?

Steve Mullen — Wed, 20 May 2009 12:22:38 +0000

What would happen if we behaved the same way in real life as we do on Twitter? What if we lived life in 140 characters or less? Check out this video from CollegeHumor.com to get an idea of what that would be like…

Tags: humor, twitter

“Magic” Internet TV Box Coming Soon?

Steve Mullen — Tue, 05 May 2009 14:21:42 +0000

I’ve been saying for a while now that in the next few years, our television watching habits are going to change dramatically. This day will come when someone makes a box that will deliver Internet video to your TV that is affordable and as simple to hook up as a cable box or a DVD player. This box will make it simple to access videos from not only YouTube, but also Hulu, the network TV sites, and other video delivery websites. I call it the “magic box”, and it doesn’t currently exist. The only way to watch Hulu on your TV that I know of is to hook a laptop up to a TV that has an input for a PC monitor cable. I do this sometimes, but it can be a bit of a pain in the rump.

Now, Podcasting News is reporting about a survey from InStat that says full mass adoption of Internet Video (which to me means that it needs to be easy and on the TV, not the computer) is coming within four years. According to InStat:

Over 40% of young adult US households view Internet video on the TV at least once per month.
Revenue from Web-to-TV streaming services will grow to $2.9 billion in 2013.
Within five years, the number of US broadband households viewing Web-to-TV content will grow to 24 million.

I actually think we’re going to get that magic box sooner than four or five years from now. While it may be a “chicken or the egg” thing, I think that box will be available in the next year or two, and full mass adoption will come soon after that. When that day comes, the cable and satellite TV companies will have series reason to be worried, as I imagine a lot of people will no longer feel the need to pay $50-$75 per month for content that’s already available for free via the web.

Tags: web video