Web Marketing Turnoffs
I happened upon a great article from Entrepreneur.com that charts their list of 13 top web site marketing turnoffs. In my view, they almost nailed this list. On it is at least a handful of my biggest online pet peeves. Here’s my favorite (or is that least favorite?) on the list:
Forcing immediate registration: Requiring a new user to register is a reasonable request-after you’ve sucked him in. The sites that require registration as the first step are putting a barrier in front of adoption.
I run into this frequently on blogs that make you register before commenting. Nothing will make me less likely to comment on your blog that forcing me to register before doing it.
The reason I said that they almost nailed this list is that I disagree with one of the points and would add two more. I think they dropped the ball in including this one: