Client Video: FOX 35 Cat Colony Overview

I just posted a client video on YouTube and on the client’s blog. This was a “let’s get this done right now” type of project, so I shot and edited the entire video myself rather than hire a pro videographer. The video is for Save Our Shelters, a Richmond, VA-based animal rights group [...]

The Power of Blogger Relations

Blogger relations is like media relations … except with blogs. Seems obvious, right? Instead of working to get media coverage, you’re working to get mentions on blogs. I had the opportunity to watch up close this week how a “hit” from a blog can be more valuable than a hit from a [...]

How NOT to Create your Corporate Podcast

I just happened upon a great blog post that charts the Top 5 Corporate Podcast Mistakes to Avoid. It’s a rather old post, but the issues are valid even a couple of years later. Producing a corporate podcast is an incredible way to brand yourself and/or your business as an expert and at [...]

Podcast Features News Release Distribution Advice from PRWeb

Regular readers may know about my podcast, Startup BizCast, which offers small business advice from small business owners and other experts. If you don’t know about it … shame on you for not visiting more often!
In the latest show, which is the seventh in the series, I had the opportunity to interview Jiyan Wei, [...]

Show Your Personality When Writing for the Web

I wanted to show an example of how outstanding writing can really make a bland announcement worth reading. Anyone who has stopped by here knows I’m a big fan of Feedburner. In fact, this is my second post in a row about them (I need to branch out .. really).
The reason I like [...]