Media Relations & SEO PR Blog

News, opinions and tactics from EndGame Public Relations on the media, media relations, search engine optimization, SEO PR, and social media

High Costs Hurting Political News Coverage?

An item in U.S. News & World Report’s Washington Whispers column is raising some eyebrows and causing quite a bit of talk.
Rocked by warnings that it will cost news organizations $50,000 more per reporter to cover Sen. Barack Obama or Sen. John McCain, a growing number of journalists and press pundits are questioning why the [...]

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Media Never “First on the Scene” Again?

I just came across an interesting post on CBS’ Couric & Co. blog from producer Scott Conroy.  Conroy was coming out of his apartment building just minutes after the fatal crane collapse in New York City last week.  As soon as he figured out what was going on, he grabbed a digital video recorder, expecting [...]

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Zogby Poll has Big Impact on Media Relations and Social Media

A new Zogby poll came out late last week and it has serious ramifications for media relations practitioners and for those who create social media. Since I do both, I’m particularly interested. The research found the following:

The Internet is now the top source of news for 48% of Americans
Two-thirds (67%) say traditional journalists [...]

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Seven Ways that Print Media is like Podcasting

Something occurred to me today. While there are obvious similarities between podcasting and the broadcast world, in many, many ways these two types of social media are actually more like print media than radio or television.
Here is a list of seven ways that print media is just like podcasting:
1) There’s no governing body [...]

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Corporate Blogging - How Can It Be Controlled?

I’ve written in this space a number of times about the benefits of businesses starting their own blogs. Those benefits are almost innumerable. An interesting question about institutional blogging came up at the recent conference for Virginia’s Community Colleges, where I participated in a roundtable discussion. A marketing and PR professional at [...]

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