Facebook is Better for “Old Folks”
There’s a great post today on Mashable about something I’ve been talking about with clients and when I present to groups for quite some time — the fastest growing segment of the social media world has grey hair.
The article, Baby Boomers and Seniors Are Flocking to Facebook, has some great stats about the growth of the number of Americans 44+ on Facebook.
Again with the Privacy Issues, Facebook?
Those who don’t learn from the past are doomed to repeat it.
Cliche’?
Sure.
True?
Absolutely.
Back in February, users argued with Facebook so much over who owns the material they post on the social networking site, the site was forced to amend the privacy settings it had just changed. That change in privacy settings probably didn’t slow down Facebook’s exponential growth, but it left a lot of users with a bad taste in their mouths.
Now, it sounds like we’re having another round of issues with Facebook over privacy. Recently, the site changed its privacy settings again, and asked all users to review them. The site made recommendations on what settings users should utilize, and some are suggesting that if users take those recommendations, their personal information (pictures, videos, status updates, etc.) will be LESS private than before. For an example of some of the reactions from the web, we go to Jason Calacanis, who suggests the company has turned evil:
New Twitter-Only Handheld
I just read on Mashable about the official release of the Twitter Peek, a new handheld Internet device that connects only to Twitter. It’s a head-scratcher. Obviously, any smartphone out there will connect to Twitter one way or another. The price is good ($199.99 with lifetime mobile service included or $99.99 with six months included and then a monthly fee) but it seems to me that purchasing a smartphone makes a lot more sense because it can accomplish other tasks, like .. well .. making phonecalls. Peek is known better for their handheld email-only devices.
Regardless of whether the product makes sense or anyone will buy it, I think it’s an interesting statement on how much Twitter is weaving itself into our lives. Have you ever seen a Facebook-only device? Yeah … me neither.
Facebook Groups Better for Businesses
It went unnoticed for a lot of people because Facebook groups are not used as widely as they used to be, but Facebook earlier this week unveiled a redesign of those groups. The screen shot below is of the former Fight SMA Facebook Group, which I’ve been working for some time to transition to a Fan Page.
The first thing you’ll notice (click the image for a larger view) is that the look and layout are now much more in line with Fan Pages and individual profiles. One obvious unique addition is organization information in the left sidebar, above information about group members.
So, the first question I asked myself after hearing of this redesign is, “Are groups now better than Fan Pages for businesses?” For the answer, lets look at the pros and cons of each…
Social Network Saturation?
There’s an interesting article at Mashable today about data suggesting that Facebook and Twitter traffic is flattening. According to the article:
Somewhere in June [...] Twitter stopped growing, at least according to Compete. The same thing happened to Facebook (Facebook) at the exact same time; at first we’ve attributed the traffic numbers to the summer slumber, but now that Compete’s numbers for September are out, there’s no doubt that both Facebook and Twitter are no longer growing, at least in the eyes of the (admittedly US-centric) Compete.
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