The Power of Blogger Relations


Posted: May 30th, 2008 | By: Steve Mullen | Filed under: PR Tactics, SEO PR Tactics, Social Media Tactics | 1 Comment

Blogger relations is like media relations … except with blogs. Seems obvious, right? Instead of working to get media coverage, you’re working to get mentions on blogs. I had the opportunity to watch up close this week how a “hit” from a blog can be more valuable than a hit from a mainstream print publication, and thought I’d share.

PerezHilton.com is a wildly popular celebrity gossip blog that recently started posting about what it calls “worthwhile causes” every week or so. My client, Fight SMA, is an international organization working to find a cure for Spinal Muscular Atrophy, the leading genetic killer of children under two. On Monday, May 26, taking an email suggestion from a public affairs person at the organization, Perez Hilton decided to include Fight SMA on its worthwhile causes list. They (he?) posted a link to the fightsma.org website, a description of the disease, a call to donate, and a YouTube video about a child and family dealing with the disease.

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How NOT to Create your Corporate Podcast


Posted: May 1st, 2008 | By: Steve Mullen | Filed under: SEO PR Tactics, Social Media Tactics | No Comments

I just happened upon a great blog post that charts the Top 5 Corporate Podcast Mistakes to Avoid. It’s a rather old post, but the issues are valid even a couple of years later. Producing a corporate podcast is an incredible way to brand yourself and/or your business as an expert and at the same time create unique compelling content for your business website, but if you do it halfway or incorrectly then you’re just wasting your time and money.

The mistakes mentioned in the blog post include: Farming the podcast out to the computer nerd or marketing nerd in your organization, not hiring a podcast production consultant, not committing to the strategy, and not promoting your show.

For more details, head over to the Small Business Radio blog.

PS – I’ve been talking a lot about podcasting lately … I know. It’s something I’ve been working on, so it’s been on my mind. I’ll branch back out again soon … I promise! :)

Men Want it Quick, While Women Take Their Time


Posted: February 15th, 2008 | By: Steve Mullen | Filed under: PR Tactics, SEO PR Tactics | No Comments

This post could go south in a big way very quickly, so let me get to the point…

Podcasting News has news today of a new report from Nielsen on Internet video habits. The report reveals significant gender differences in Internet video viewing. Apparently, men like it short and sweet (think YouTube), while women like to take their time and enjoy longer shows (like what’s on TV network sites). This is significant because it could affect how businesses produce content, and how websites create link bait. If they are targeting men, they should create short viral style videos. For women, they need to make the information more comprehensive.

Read the rest of the article here.

Why Your Company Should Start a Corporate Blog


Posted: February 7th, 2008 | By: Steve Mullen | Filed under: SEO PR Tactics | No Comments

If you’re in a position to influence the decision makers in your company, or (even better) if YOU are a decision maker in your company … run, don’t walk, to start a corporate blog. I’ve blathered on about this topic over and over on this blog, but if you don’t read anything else … read this:

Brodeur Journalists Survey Identifies Blogs’ Influence on Traditional News Coverage

Don’t have time to read it? I’ll boil it down for you: Journalists read blogs, and they use them to find stories.

Ideas for Blog Posts When You Are Stuck


Posted: November 23rd, 2007 | By: Steve Mullen | Filed under: SEO PR Tactics | No Comments

I’ve frequently suggested on this blog that blogging can be a great way to not only help your site’s search engine rankings, but also brand yourself as an expert in your field. The problem is, what do you do when you run out of ideas of what to post? It’s tough, and it happens to everyone. Fortunately, I found some suggestions. Manoj Jasra from Search Engine Guide posted 9 Ideas for Blog Posts When You Are Stuck. Some of the suggestions include forming relationships with PR firms to get their news releases, using Google Hot Trends, and writing updates to previous posts that were popular. Good advice!

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