This post has been a long time coming.  Client work and family life keeps getting in the way, but the online distribution universe changes so fast, and I’ve received so much goodwill as a result of the previous two versions of my online news release distribution reviews that I had make the time to write this update.

Let’s take a look at a some good reasons to distribute your news releases online:

1. By including a link in your release, you’re building inbound links to your web site.
2. Your news is being spread beyond the boundaries of your web site, increasing the odds of it being seen by your audience.
3. There is the possibility that it will be seen by new media or traditional media, leading to coverage from these outlets.  This isn’t something I ever count on, but it does sometimes happen.

Disclaimer: There have been occasions where I have been given free “try out” release distributions. I do accept these because they allow me to sample different services, but I do my best not to let them sway my judgment in the review.  I consider it the same as a product reviewer accepting a sample product.  Disclaimers about specific services can be found within their reviews.

So, which is the best place to distribute your news releases to reach your goals? Below is a review of what I consider the best of the best, both free and paid. Feed free to add your own via comments!

Premium News Release Distribution

PR Newswire (PRN)
Cost: Varies, starting at $170 for a 400 word release
Review: PR Newswire has been around in one form or another for more than 55 years.  They market themselves as being a mainstay among reporters and news organizations, and are recently pushing their ability to get news to bloggers via their opt-in distribution lists.  They also do a good job of distributing your release for use on other websites.  Your release will rank well on Google News for your keywords, and you’ll get plenty of quality backlinks.

The problem with PR Newswire has always been cost. They have a yearly fee that you have to pay for the privilege of paying more to post your releases.  They have been known to waive that fee for small businesses, so be sure to ask if you qualify.  Releases start at $170 for distribution on their city or state wire, with an additional charge for every 100 words after that. That’s for a short release of 400 words, though, and they charge you for each word after that.   At that price, the distribution to the media is limited.  If you want distribution to nationwide media, you’ll pay almost $650 for a single release.  With all of this said, I do think PR Newswire does a great job getting the word out to the media, and as I’ll say in a number of cases during this review — you get what you pay for.

BusinessWire
Cost: Varies, starting at $180 for the first 400 words, or $175 for EON distribution
Review: Business Wire has become my “go to” service for clients who have the money to pay for premium distribution. As with PR Newswire, their service is not cheap.  A basic citywide distribution will cost you at least $180 for the first 400 words, with an additional charge for every 100 words after that.

A basic release from BusinessWire will generate quality links for your release, and plenty of them.  The version of your release on the Business Wire site will rank on Google and Google News, but I’ve never been overly impressed with how well it ranks.  Generally speaking, the sites they distribute TO will rank better than the actual Business Wire version.  The good news is that Business Wire has a long list of sites that automatically will run your release, and after your distribution they will send you a link that will show you all of those sites.

One thing I should also note is that releases I have posted on Business Wire HAVE resulted in legitimate coverage on blogs and other new media sites.  What I mean by this is that rather than just posting the release verbatim, the bloggers or new media journalists have rewritten it or contacted me to learn more.

New for 2010 from Business Wire is a different pricing plan for their EON release distribution.  The EON platform, launched several years ago, is designed with social media and SEO in mind.  EON releases rank well on Google and Google News.  You can include images and videos, and style your release using HTML.  Previously, EON was an add-on to standard geographic distributions, but starting January 1, 2010, you can purchase it separately for $175.  A word of caution, however: with an EON release, your release is NOT distributed to Business Wire’s online partners.  It will only be posted on Business Wire’s site.

PRWeb
Cost: Packages range from $80 to $360
Review: When PRWeb was launched in 1997, its owners seemed to realize that releases would become more than a tool for sending news to the media.  They were correct, as releases are now a means of pushing news to your audience and pulling them back to your web site.

The two benefits of PRWeb are SEO and price.  Your release will rank very well on Google and Google News, and they do distribute to many of the same sites as PR Newswire and Business Wire.  While you may not receive as many backlinks as with the two services reviewed above, you also won’t pay as much.  Distributions on PRWeb start at $80, and range up to $360.  My personal favorite is the $200 package, which offers a nice mix of cost and features.  Additionally, they don’t charge per word, so a longer release will cost the same as a short one.

All PRWeb releases include live links, feature quotes, and a framed view of your web site below the release text.  Starting with the $200 distribution, you can also utilize anchor text links, which help greatly with your site’s search rankings.

Budget News Release Distribution

Online PR News (OPN)
Cost: $12 (free releases available)

Disclaimer: Since the last time I updated my review of online news release distribution, I have begun partnering with Online PR News on their podcasting service. I have also consulted with them on marketing in the past. In return for my consulting services, I receive complimentary distributions.

Online PR News is a relative newcomer to this stratosphere of distribution services.  Founded by two SEO content producers, the site naturally focuses on helping you publish a release that ranks well in the search engines.  The site has installed many upgrades for 2010, and has in turn raised its prices.  Free ad-supported releases are available that include one backlink, but with the low cost distribution beginning at $12, there’s no reason not to ditch the ads.

OPN has taken many cues from PRWeb in its release design, with each paid release receiving a pull quote and a frame below the release text that shows your web site.  Paid releases at the $12 level can also include user images, and releases at the $49 level and up can embed YouTube videos.  At the $349 level, you not only receive their maximum visibility and distribution, you also receive release editing services AND distribution via PR Newswire.

OPN does not yet have the push to other sites that Business Wire, PR Newswire, or PRWeb offer, but their prices are attractive and the OPN version of the release will rank very, very well on Google and Google News.  This service is definitely worth trying out.

PR Leap
Cost: Distribution starting at $49
Review: Started several years back as a free service, PR Leap has grown into a full service paid distribution site.  New for 2010 is a feature called PRTube that allows you to embed your release on a web site or blog using a code much like a YouTube video.  Additional services include Google News distribution, text links, and submission to (but not guaranteed usage by) outlets like the AP and UPI.  My previous experiences with PR Leap have been good ones, with their releases ranking well for my keywords.

PR.com
Cost: Distribution starting at $30 (free option available)
Review: The first thing you’ll notice about PR.com is the AWESOME domain name.  It doesn’t get any better than that.  The second thing you’ll notice is a slightly confusing web site set up.  I don’t normally distribute using this service, so I in writing this review I needed to go back to check pricing information. It took about 10 minutes to find the pricing page, which is about nine minutes too many.  The major issue is that the site has lost some of its focus on release distribution and is now also posting job listings.

Aside from the navigation and focus issues on the site, distribution from PR.com appears to be quite solid.  After running some Google searches for releases posted there, I found that the site does help spread your release to a number of other sites.  Distribution costs start at $30, but after perusing the options at that level, it appears that you’d really need to spend $50 to get much distribution to other sites.  A free option is available, but is ad supported.

PRUnderground

Note added 10/29/10: PRUnderground has recently increased their prices and changed the services offered at their various pricing tiers.  This review is updated to reflect that change.

Cost: Distribution starting at $19.95
Review: PRUnderground is one of the more successful of the sites using a social media approach to distribution.  At the $19.95 level, you get distribution to other sites, but not to social networks.  Your release will also have advertising on it.  At the next level, $49.95, you get distribution to other sites and social networking outlets, and the ads go away.

Distribution from PRUnderground focuses on channels such as Twitter, Facebook, Digg, and Moreover.  The technique seems to work, as the releases from PRUnderground that I tested by searching for them in Google did seem to get distribution beyond the PRUnderground.com site. You can also embed a YouTube video, and a preview of your web site is shown in a frame below your release text.

Other paid distribution services: Marketwire, PRBuzz, 1888PressRelease

Free News Release Distribution

Fewer and fewer sites offer quality free distribution anymore.  Here are some of the better options:

PRLog
Cost: Free (ad supported)
Review: PRLog has been around for years, and despite the unattractive layout of the site and its releases, it’s hard to beat the rankings they achieve for releases posted at this Romanian-based site.

A couple of years back, PRLog branched out from news releases and started offering job listings as well (is this a trend?), which cluttered up the site considerably.  Despite my cries that I’m going to stop using the site, I keep coming back.  If you can tolerate the look and feel of the site, it’s something worth considering.  It’s one of the last truly free release distribution services that isn’t neutered, as they include a user-uploaded image, some customization (bolding and italics), and the first three links included in your release will be live.

24-7 Press Release
Cost: Free (ad supported), with a $49 paid option
Review:24-7 Press Release is another of the sites with free options that I have on my roster for secondary distribution.  Generally for a client, I post on one of the premium paid sites such as PRWeb or Business Wire, and then I post versions of the release with different headlines on some of the free sites, such as this one.

One of the only major downsides to 24-7 Press Release is that they hold your release for a day or two before they post it on their site.  However, if you pay for immediate distribution, they review it pretty quickly.  Once live, your free release will rank well on Google and sometimes Google News.  Links in the release body are not an option unless you pay for the upgraded release, but a link is included in a small company profile box.  Their paid option of $49 includes enhanced SEO benefits such as anchor text for links within the release.

Wikio
Cost: Free
Review: Wikio is actually meant more for articles and for sharing links, but it can also be used to post your news release content.  A voting system similar to Digg is utilized.  When setting up your release, you can post anchor text links and format your release in many of the same ways you can when using a paid service.  There’s no additional distribution beyond the version posted on Wikio, but that version does seem to rank fairly well in Google.

I-Newswire
Cost: Free (ad supported) with paid option
Review: Going the route of many of the free release sites, I-Newswire has neutered its free options and increased its paid options.  Their free releases no longer include a link.  That will cost you $35.

The Open Press
Cost: Free (ad supported) with a $10 paid option
Review: This is a great free distribution site, with one downside — signing up is extremely ponderous.  Currently, you cannot sign up on the site.  Instead, you have to send an email and request to be registered. The explanation given is that they’ve had issues with spammers.  Once you go through that process, however, the site is very good.  It looks businesslike, and the releases posted there rank well in Google web search.  Tasteful ads are placed on your release.  They can be removed by paying $10.  The site’s owners truly review your release before posting it (unlike some sites who say they’re reviewing it, but really want you to pay for expedited distribution) and WILL reject releases that they don’t feel meet their standards.  I know this from experience.

PressReleasePoint
Cost: Free to post on their site (ad supported) and $15 to distribute elsewhere
Review: This site sounds good on the surface — they post your release on their site for free, and for $15 they’ll post it on 50 free distribution sites.  I have not tried this service, but it concerns me.  Google’s duplicate content rule may come into play after the same content is posted on that many sites.

Another problem is the site itself.  Previously, it had a number of layout problems.  Some of those have been fixed in the past year, but what hasn’t been fixed is that the web site itself is riddled with grammatical and spelling errors.  My suggestion to the owners is that they have a professional copy editor go through the site with a fine-toothed comb.

One thing I do like on their site is the comprehensive list of more free and paid sites than I can possibly list here.  The list is found here.

PitchEngine
Cost: Free (no ads)
Review: PitchEngine is a bit of a conundrum for me.  The site, which features a slick social media news release format, has numerous fans.  However, while the version of the release on PitchEngine ranks rather well on Google, there’s no Google News distribution.  The site has had it in the past, but has lost it several times.  Additionally, releases posted using the free option expire after 30 days.  To have them posted permanently costs $35 per month.  To get the full benefit of the site, with a custom newsroom and permanent hosting, will cost you $50 per month.  I’m not certain what happens if you pay your subscription for a year, post releases, and then decide not to renew.  If anyone can tell me whether those releases then expire or not, I’d be happy to update this review.

The bottom line is that while PitchEngine has many loyal fans, I’m not really one of them.

Other free distribution sites: PR-USA, PostaFreePressRelease, Express Press Release

The Best of the Best

So, which of these sites do I think are the BEST?

Premium Release Distribution: PRWeb and Business Wire (Tie)
It’s hard for me to pick between these two, so I’m taking the easy way out.  PRWeb does a better job of ensuring your release ranks well and generates some backlinks.  Business Wire, however, will make sure your release receives loads of backlinks.

Budget Release Distribution: Online PR News
With budget distribution services, you normally won’t get a lot of distribution, so I’m judging how well the version of the release on the distribution site ranks on Google and Google News.  OPN gets you VERY good rankings with both, and they’re continuing to expand their offerings.
(Honorable Mention: PRUnderground)

Free Release Distribution: PRLog
I keep trying to replace them on this list because I wish they’d do something to clean up their site, but it’s hard to argue with a free release service that offers their features, and will get your release excellent search rankings.
(Honorable Mention: Wikio)

Disagree?  Agree? Want to talk about another distribution service (preferably not one you work for)?  Please let me know about it in comments!

If you appreciate the work it took to compile these reviews, please be sure to “retweet” it using the button at the top of the page, or post it on one of the services below!

Jiyan mentioned that he’d been getting a lot of questions about the SEO value of news release distribution.  I suspect that many of the questions came from attendees of the PRWeb webinar in which I presented on Wednesday.  I know we got a lot of them during the session.  I told Jiyan through Twitter that his blog post was a wonderful overview on the topic and is one that I’ve been meaning to write.  Now I don’t have to!

News Release Distribution Review 2010

One of the most popular blog posts on this site is my April, 2007 review of online news release distribution services. Because this review is so popular, I feel a responsibility to keep it updated.  I last updated the original post in September, and since then I’ve been promising a complete overhaul.  Now … here it is!

Before we get to the review, I should provide an overview of what online news release distribution can do for you.  When you post a release on a good news release distribution service, they not only place the text of your release (along with a link to your site) on their website, but they also put your release in their RSS feeds.  Those feeds are picked up by media outlets and websites, and are used as content.  Some release distribution services also have digests that are sent to reporters.

There are two major benefits to news release distribution.  One is that it’s a way to distribute your release to the media.  The second is related to search engine optimization (SEO).  When another website posts your release, including the link back to your website, you get a link back to your site.  These links, known as backlinks, are viewed by search engines as votes.  The more quality backlinks you have, the higher you generally rank.  I generally recommend that businesses write and distribute a news release once per month as part of their link gathering efforts.

So, now that we know why you should be using this strategy, let’s discuss which service you should use.  I’m going to break this review into two parts — the pay services and the free services.  We’ll do the pay services first.  In each case, I’ll try to point out changes from my last review.  It’s not my goal to hit every single service in this review, as there are dozens of them.  If you have one you’d like to discuss, please talk about it in comments!

Paid News Release Distribution

PR Newswire (PRN)
Cost: Varies, starting at $180 for a 400 word release
Review: PR Newswire has been around in one form or another for more than 50 years.  They market themselves as being a mainstay among reporters and news organizations.  Out of all of the distribution services, theirs is the one that would most likely lead to news coverage for your release. They also do a good job of distributing your release for use on other websites.  Your release will rank highly on Google News for your keywords, and you’ll get plenty of quality backlinks.

The problem with PR Newswire is cost. They have a yearly fee that you have to pay for the priviledge of paying more to post your releases.  I was told in a conversation with PRN’s president some weeks ago that they’re willing to waive that fee for small businesses, but everyone else has to pay $150 per year in addition to any other distribution fees.   Releases start at $180 for distribution on their city or state wire. That’s for a short release of 450 words, though, and they charge you for each word after that.   At that price, the distribution to the media is limited.  If you want distribution to nationwide media, you’ll pay around $600 for a single release.  With all of this said, I do think PR Newswire does a great job getting the word out to the media, and as I’ll say in a number of cases during this review — you get what you pay for.

PRWeb
Cost: Packages range from $80 to $360
Review: PRWeb has taken a different focus than PR Newswire.  While PR Newswire focuses on the media relations portion of the online distribution equation, PRWeb focuses more on the search engine optimization and link gathering benefits, and they do it very well.  It’s been my experience that if you post with them, you’ll get your backlinks … sometimes from some heavy hitters.  Plus, the release posted on their site will rank fairly highly in the search rankings and on Google News.  They don’t have quite the standing with journalists as PR Newswire, but they’re becoming more and more well known and they do have an additional package that include a special reporter distribution. The big benefit of PRWeb is cost. Pricing for basic PRWeb distribution starts at $80, and goes up to $360.  For what you get, I believe those prices are reasonable.

They have other additional services that cost more, like their brand new online newsroom. I was offered a free trial of their newsroom service, and it’s a pretty good way to have all of your releases in one place, particularly if you don’t have the space on your own site to post all of them.

BusinessWire
Cost: Varies, starting at $180 for the first 400 words
Review: BusinessWire seems to be trying to straddle the space between PRWeb and PR Newswire, offering SEO optimized news releases as well as good media distribution, and they’re doing a good job of both.  Generally, online news release distribution is NOT the best way to get media coverage.  I counsel clients to use it for link building, and if media coverage results then it’s a bonus.  A basic release from BusinessWire will generate quality links for your release, and plenty of them.  One thing I noticed, however, was that the basic release itself didn’t rank very well on the search engines.  You expect an established paid service like BusinessWire to rank above free release services, and that wasn’t the case.

BusinessWire breaks its distribution into levels based on what media will be informed about your release.  The national distribution is the most expensive, with state and city distribution below that.  I recommend looking at the cost of citywide distribution versus state.  There may not be a considerable difference between the two, so the state distribution might be worth the few extra dollars.

BusinessWire offers a fully optimized release that is similar to the one offered by PRWeb.  The distribution, called EON, was originally developed in partnership with PRWeb’s parent company. This release costs an additional $225 above and beyond the regular price of distribution.

While I am very impressed with the number of backlinks generated by BusinessWire releases, time will tell whether they take PRWeb’s top spot for SEO releases.  The primary issue is cost and the lack of a quality ranking for the BusinessWire version of the release.

Online PR News
Cost: $6 (free releases available)
Review: I was contacted by a representative of Online PR News months ago, and was offered a tryout of their service.  It took me a while to get around to taking advantage of that offer, and I wish I’d done it sooner.  Online PR News offers many of the same search engine optimization features of PRWeb, but at a very small fraction of the price.  With your $6 release, you get anchor text links, a preview pane of your website, pull quotes, the standard social bookmarking shortcuts, and the ability to embed images, videos, and slideshows.  All of these features add up to a well optimized and sticky release.  I’m very impressed.  They offer a free release option, but it does not include anchor text links or the ability to embed videos or slideshows.

Distribution appears to be good for the price.  The Online PR News version of my release ranked well on Google and Google News, and it did spread to at least one other website … which is obviously one of the goals of online news release distribution.

I struggled over whether to include Online PR News in the free section, but the low price they’re requesting is well within any budget.  I will definitely be utilizing their services in the future.

DISCLOSURE (added 10/1/09): I have done some consulting for OPN, and have since formed a loose partnership with them.  I’ll be announcing more about this in the coming days and/or months.  This review was written before I had any relationship with the owners of the site.

PR Leap
Cost: Distribution starting at $49.99
Review: This site was included in the free services last time around, but they have discontinued that free option (NOTE: This is a change from the last review!). Their basic distribution is now $49.99.

PR Leap has always been a good option for online distribution, and it’s a shame they discontinued the free option. But, if you’re looking for a less expensive service or perhaps a second site to post on, you should look into their service.  Their releases are usually picked up by Google News and rank fairly well. They’ve put some attention into SEO, and it shows. I don’t believe they’re great at getting the word directly to reporters, but, bear in mind that reporters do use search engines to look for sources for stories.  So, if your release is out there and ranks well, there’s the chance it could lead to coverage.

PR.com
Cost: Distribution starting at $29.99
Review: PR.com is a service that wasn’t included in the last review.  I love the domain name, of course, and their site appears very professional.  You’ll find in many cases the low cost or free services look like spam sites, and in some cases they actually are.  That isn’t the case with PR.com.  I’ll be honest, i haven’t used this service yet, but I did some research into what they offer and how well their releases rank, and I’m reasonably impressed.

PR.com does have a free option, but I wouldn’t recommend bothering to use it.  The free option will not include an active link from the release back to your site.  Their basic distribution is $29.99 and includes links within the release. They claim to usually get inclusion in Google News and, from what I can see that’s true.  They’re probably worth checking out as another low cost alternative to the bigger guys. I probably will consider them in the future.

Free News Release Distribution

PitchEngine
Cost: Free (no ads)
Review: PitchEngine allows you to easily create social media press releases, complete with videos, images, supplementary information and links, and even a Twitter pitch!

When you sign up for the site and post your first release, you’re asked to create a profile for the organization behind the release.  This can be somewhat time-consuming if you post releases for a number of different organizations.  However, the way that information is used is very slick.  On your final release, there will be a slide-down tab on the top with all of the info you enter about the org.

The only issue I have with PitchEngine is the system of entering your release.  It’s mildly ponderous, but can be overlooked … given the price.

Edited on 5/30/09 to add: Pitchengine announced today that they are removing free releases from the feed that goes to Google.  What this means is that free releases are no longer eligible for inclusion in Google News.  The site’s owners say this is because spammers were using the site for SEO reasons.

Edited on 10/30/09 to add: It’s come to my attention that NO PitchEngine releases are currently being indexed by Google News.  This includes those posted by paying subscribers.  I’m told it’s a temporary issue.  You can read PitchEngine founder Jason Kintzler’s response and explanation in the comments of this post.

24-7 Press Release
Cost: Free (ad supported), with a $49 paid option
Review: 24-7 Press Release does a good job of free distribution.  I’m not fond of the name at all, as it sounds a bit low rent, but they do a good job.  They have free and paid options, and a professional looking site. I’ve seen that their releases rank well for a free site … which is the most you can ask for from a free site.  Generally, you will NOT get Google News inclusion from a free site.  Their free option does not include a link within the release, but they will include one in a contact information box that’s on the page.  They have a paid option of $49, which includes enhanced SEO benefits such as anchor text for links within the release.

24-7 Press Release does review all releases before they’re released.  Now, this is a pain if you’re in a hurry, but presumably this means they’re filtering out the ones that are truly spam.  Or, it could be that they’re trying to get you to pay for quicker distribution.

PRLog
Cost: Free (ad supported)
Review: This is a site that i had some very nice things to say about in the original review.  Unfortunately, that’s not the case any longer.  This Bulgarian-based site has gone in the wrong direction, in my opinion. The site has started accepting job listings and they’ve added quite a few unattractive elements to the site in general. With all of the additions, the site has become confusing and looks a great deal like a spam site.  A lot of the releases you’ll find on the front page are not so much releases as poorly written blog posts.  It’s obvious that there’s little quality control, and they were concerned that they weren’t getting enough traffic.  Unfortunately, it also appears that their releases are no longer being indexed by Google News.

With all of this said, release from PRLog still rank very well on Google.  If you can tolerate the look and feel of the site, it’s something worth considering.  It’s free, so you don’t have any money to lose.  And, with the decision by PitchEngine to neuter its free service, PRLog is looking more attractive.

I-Newswire
Cost: Free (ad supported) with a $25 paid option
Review: This is another good free distribution site that has a paid option.  Their service is similar to 24-7 Press Release in that the site looks professional.  They allow you one link within your release, and have additional options in their $25 paid option.

The Open Press
Cost: Free (ad supported) with a $10 paid option
Review: This is a great free distribution site, with one downside.  Signing up is extremely ponderous.  Currently, you cannot sign up on the site, but rather you have to send an email and request to be registered. The explanation given is that they’ve had issues with spammers.  Once you go through that process, however, the site is very good.  It looks businesslike, and the releases posted there rank well in Google web search.  Tasteful ads are placed on your release, which can be removed by paying $10.

Wikio
Cost: Free
Review: This site is a bit different in that it takes more of a social networking approach to news release distribution.  Releases are voted for, similar to the Digg system.  They’re worth checking out.

PressReleasePoint
Cost: Free to post on their site (ad supported) and $15 to distribute elsewhere
Review: This site has another different concept.  You can not only post a release on the PressReleasePoint site, but but for $15 they claim to be able to post your release on more than 50 other free distribution sites.  I’ve not tried the service, but I must admit that what they offer is interesting.

I do have some concerns about the site and the concept for this service.   The first is that Google’s duplicate content rule may come into play after the same content is posted on that many sites.  Another problem is the layout of the site.  The text in the releases frequently ends up ON TOP of the advertising on the site.  My final concern is a big one, as it has to do with credibility.  The text on the website itself (not just the releases posted by users) is riddled with grammatical errors.  It appears to be written by someone without a good grasp of the English language.  My suggestion to the owners is that they have a professional copy editor go through the site with a fine-toothed comb.

The Best of the Best

So, which of these sites are the BEST?

For SEO: PRWeb
PRWeb has the best mix of available SEO options, and their prices are reasonable.

For Media Visibility: PR Newswire
It’s hard to beat PR Newswire’s reputation among journalists and the media distribution they offer.

For Free Distribution: PRLog
Despite unfortunate decisions from the ownership of the site, releases rank very well on Google … which in the end is the name of the game for SEO PR.

Honorable Mention: Online PR News
It’s hard to know where to rank this site.  It’s not a free site, but their $6 price is extremely manageable. Regardless of what you call them, the features they offer are outstanding for the price, and the releases rank well.

Now … Discuss!

Disagree?  Agree?  Did I miss one I shouldn’t have?  Discuss in comments below!

I’m honored that the other presenter at next week’s webinar will be Amy C. Cosper, Editor-in-Chief of Entrepreneur Magazine.  I don’t pretend to have as impressive a title, but I think between us we’ll be able to dole out quite a bit of good information and advice.  My portion of the presentation isn’t finished yet, but I expect to be speaking primarily about marketing on the web through SEO, SEO PR, social media and blogging.

The next webinar is on October 22 at 2:00 p.m. ET.  It will likely last about an hour.

To register, just follow this link.  It’s free!

The webinar is from 2:00 p.m. until 3:00 p.m. ET.  Currently, more than 2,000 people are registered but I’m told they’re still accepting registrations!

If you’re interested in learning a little and maybe even heckling me, sign up at the registration page for this PRWeb Webinar!

PerezHilton.com is a wildly popular celebrity gossip blog that recently started posting about what it calls “worthwhile causes” every week or so. My client, Fight SMA, is an international organization working to find a cure for Spinal Muscular Atrophy, the leading genetic killer of children under two. On Monday, May 26, taking an email suggestion from a public affairs person at the organization, Perez Hilton decided to include Fight SMA on its worthwhile causes list. They (he?) posted a link to the fightsma.org website, a description of the disease, a call to donate, and a YouTube video about a child and family dealing with the disease.

Here’s a look at what the one blog mention did for Fight SMA:

• At the time that Perez posted about Fight SMA, the video had less than 1,000 YouTube views. As I’m posting this, a few days after the PerezHilton.com mention, the video has about 30,000 views.
• On Monday, the number of visitors to the site was higher than the average weekend or holiday (Monday was a U.S. holiday) by a factor of eight or nine.
• According to the person at Fight SMA in charge of donations, they’ve definitely seen an uptick in people giving money.

Could a single mention in a mainstream print publication have gotten these results? I think it’s unlikely. The reason for this is twofold. First, the video posted on PerezHilton.com was extremely powerful. I’m pretty proud of it because I assisted with the editing of the piece. Several commenters on Perez’s site said they were moved to tears. It’s difficult to get that kind of reaction from mere still pictures or words.

The second reason this blog hit did more for Fight SMA than a print hit would have is the ability to immediately act to learn more. If you’re reading a magazine story that mentions a website, you have to get up and go to your computer to visit the site. Even worse, if you’re not near your computer you have to REMEMBER to check it out later! If you’re reading a blog post, however, you simply click a link … and you’re there.

This is a remarkable illustration of the power of blogger relations, and why it’s a strategy that shouldn’t be ignored when trying to promote your organization or yourself. Additionally, it shows that if you dig a little bit you can at times find very unconventional places to try to get your mentions. Who would have thought a celebrity gossip site would talk about a neuromuscular disease?

To view the video that everyone is talking about, please visit FightSMA.org (as I’m typing this, the video is on the front page of the site), or view it on YouTube.

The mistakes mentioned in the blog post include: Farming the podcast out to the computer nerd or marketing nerd in your organization, not hiring a podcast production consultant, not committing to the strategy, and not promoting your show.

For more details, head over to the Small Business Radio blog.

PS – I’ve been talking a lot about podcasting lately … I know. It’s something I’ve been working on, so it’s been on my mind. I’ll branch back out again soon … I promise! :)

Podcasting News has news today of a new report from Nielsen on Internet video habits. The report reveals significant gender differences in Internet video viewing. Apparently, men like it short and sweet (think YouTube), while women like to take their time and enjoy longer shows (like what’s on TV network sites). This is significant because it could affect how businesses produce content, and how websites create link bait. If they are targeting men, they should create short viral style videos. For women, they need to make the information more comprehensive.

Read the rest of the article here.

Brodeur Journalists Survey Identifies Blogs’ Influence on Traditional News Coverage

Don’t have time to read it? I’ll boil it down for you: Journalists read blogs, and they use them to find stories.

In the post previous to this one, I commented on Google’s decision to outlaw reciprocal linking. Now, they’ve clarified the situation somewhat. They added the word “excessive”, essentially saying that reciprocal linking is okay so long as you don’t go overboard. Here’s the original wording of the guideline, which was grabbed in a screen capture and posted at Search Engine Roundtable:

Examples of link schemes can include:

Link exchange and reciprocal links schemes (“Link to me and I’ll link to you.”)

Here’s how it’s phrased now:

Examples of link schemes can include:

Excessive reciprocal links or excessive link exchanging (“Link to me and I’ll link to you.”)

It’s a subtle change, but it makes a world of difference. The previous wording would have penalized, for instance, me linking to Startup BizCast and then linking back from the podcast site. The new wording does what was intended originally — weed out some of the sites designed for purely spam reasons.

However, some webmasters engage in link exchange schemes and build partner pages exclusively for the sake of cross-linking, disregarding the quality of the links, the sources, and the long-term impact it will have on their sites. This is in violation of Google’s webmaster guidelines and can negatively impact your site’s ranking in search results. Examples of link schemes can include:

• Links intended to manipulate PageRank
• Links to web spammers or bad neighborhoods on the web
• Link exchange and reciprocal links schemes (”Link to me and I’ll link to you.”)
• Buying or selling links

Personally, I think this is idiotic. If a webmaster or blogger of site 1 wants to point out good content on site 2, and then the owner of site 2 decides to link back … that’s a violation of guidelines. Google has gone too far.

Some advice: If you have a “links” page on your website where you’ve built up reciprocal links, you might want to remove it. I don’t have one on the site for my public relations firm, but I do have one on a side business where I do sports graphics. I’m thinking I’m going to delete it tonight, or at least remove the bulk of the links.

In the latest show, which is the seventh in the series, I had the opportunity to interview Jiyan Wei, a product manager from PRWeb. Jiyan had a lot of great tips on how to optimize your news releases for online distribution. He also gave some “dos and don’ts” for online news releases, and chatted a bit about the new social media release some people are pushing. I had a great time talking with him and I hope you’ll give the episode (and others in the series) a listen.

To listen, you can go to the post on the Startup BizCast blog, load the Startup BizCast Feed in your favorite RSS reader, or click on the podcast player I’ve installed on this blog. It’s in the sidebar to the right … can’t miss it … big yellow button … says “listen now” … yup, there it is!

Enjoy the show, and don’t forget to leave me some feedback with your thoughts on the episode or tips for future shows!

PS – If you’ve been thinking about starting a podcast for your own business but don’t have the time or inclination to do it yourself, check out EndGame PR Podcast Production!

The reason is that blogging creates a keyword-rich portion of your site that can lead all kinds of people to find you. When you’ve been blogging for a little while like I have, you start to notice that visitors find you for all sorts of weird searches. Those weird searches are proof that blogging gets your site noticed by the search engines.

Here’s some proof:

Last night I was looking at the site stats for this blog and noticed that someone found it through a search for “clogged toilet advice”. I reverse engineered the search and found that this blog is ranked #14 on Google for that search. I’ve heard bloggers find odd things like this before when they go off on a tangent. You could say I’m ranked for that search because I spew … well, you know … in my posts. The more logical explanation is that one of my first posts was on how surveys can be great fodder for reporters. The survey I used as an example was one from Scott Tissue that tried to find out the most cloggable toilets in the country.

I hope the person who found me looking for advice on unclogging a toilet actually found the help they needed.

Check out the post here: Top 5 Ways to Use RSS Creatively

Now I just need to convert him over to the world of podcasting.  … sigh …  My work is never done!