News Release Distribution Review 2010
This is the third installment of my running review of online news release distribution sites. If you’re finding these reviews for the first time, you should know that I’ll update this post as best I can throughout the year as sites change their offerings. Previous editions of my review can be found here and here.
This post has been a long time coming. Client work and family life keeps getting in the way, but the online distribution universe changes so fast, and I’ve received so much goodwill as a result of the previous two versions of my online news release distribution reviews that I had make the time to write this update.
Let’s take a look at a some good reasons to distribute your news releases online:
- By including a link in your release, you’re building inbound links to your web site.
- Your news is being spread beyond the boundaries of your web site, increasing the odds of it being seen by your audience.
- There is the possibility that it will be seen by new media or traditional media, leading to coverage from these outlets. This isn’t something I ever count on, but it does sometimes happen.
Disclaimer: There have been occasions where I have been given free “try out” release distributions. I do accept these because they allow me to sample different services, but I do my best not to let them sway my judgment in the review. I consider it the same as a product reviewer accepting a sample product. Disclaimers about specific services can be found within their reviews.
So, which is the best place to distribute your news releases to reach your goals? Below is a review of what I consider the best of the best, both free and paid. Feed free to add your own via comments!
The SEO Value of Press Releases
Jiyan Wei, a product manager from PRWeb, posted this week on his blog a great overview of press releases and SEO. He runs through the history of SEO as it relates to release distribution, and gives a number of recommendations on how to write a release that will help your site’s search rankings.
Jiyan mentioned that he’d been getting a lot of questions about the SEO value of news release distribution. I suspect that many of the questions came from attendees of the PRWeb webinar in which I presented on Wednesday. I know we got a lot of them during the session. I told Jiyan through Twitter that his blog post was a wonderful overview on the topic and is one that I’ve been meaning to write. Now I don’t have to!
News Release Distribution Review UPDATED
NOTICE: This review is now out of date! Please check out my updated review for 2010:
News Release Distribution Review 2010
One of the most popular blog posts on this site is my April, 2007 review of online news release distribution services. Because this review is so popular, I feel a responsibility to keep it updated. I last updated the original post in September, and since then I’ve been promising a complete overhaul. Now … here it is!
Presenting at Another Free PRWeb Webinar
The PRWeb webinar on October 14 (yesterday, as I’m writing this) went so well, they’ve decided to do another next week. And, I’m once again invited to be a presenter! The topic will be the same: Use PR to Grow Your Business. The last webinar was a record setter for PRWeb, with approximately 1,000 people attending. The next one looks like it could be even bigger.
I’m honored that the other presenter at next week’s webinar will be Amy C. Cosper, Editor-in-Chief of Entrepreneur Magazine. I don’t pretend to have as impressive a title, but I think between us we’ll be able to dole out quite a bit of good information and advice. My portion of the presentation isn’t finished yet, but I expect to be speaking primarily about marketing on the web through SEO, SEO PR, social media and blogging.
The next webinar is on October 22 at 2:00 p.m. ET. It will likely last about an hour.
To register, just follow this link. It’s free!
Free Webinar on Small Business PR
I’m one of three presenters being featured in a free PRWeb webinar on Tuesday, October 14. That’s tomorrow as I’m writing this, so if you’re interested in registering … time is short! The topic of the webinar is “Use PR to Grow Your Small Business”. I’ll be speaking on SEO PR, SEO, corporate blogging, and podcasting.
The webinar is from 2:00 p.m. until 3:00 p.m. ET. Currently, more than 2,000 people are registered but I’m told they’re still accepting registrations!
If you’re interested in learning a little and maybe even heckling me, sign up at the registration page for this PRWeb Webinar!
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