The Power of Blogger Relations

Blogger relations is like media relations … except with blogs. Seems obvious, right? Instead of working to get media coverage, you’re working to get mentions on blogs. I had the opportunity to watch up close this week how a “hit” from a blog can be more valuable than a hit from a [...]

How NOT to Create your Corporate Podcast

I just happened upon a great blog post that charts the Top 5 Corporate Podcast Mistakes to Avoid. It’s a rather old post, but the issues are valid even a couple of years later. Producing a corporate podcast is an incredible way to brand yourself and/or your business as an expert and at [...]

Men Want it Quick, While Women Take Their Time

This post could go south in a big way very quickly, so let me get to the point…
Podcasting News has news today of a new report from Nielsen on Internet video habits. The report reveals significant gender differences in Internet video viewing. Apparently, men like it short and sweet (think YouTube), while women [...]

Why Your Company Should Start a Corporate Blog

If you’re in a position to influence the decision makers in your company, or (even better) if YOU are a decision maker in your company … run, don’t walk, to start a corporate blog. I’ve blathered on about this topic over and over on this blog, but if you don’t read anything else … [...]

Ideas for Blog Posts When You Are Stuck

I’ve frequently suggested on this blog that blogging can be a great way to not only help your site’s search engine rankings, but also brand yourself as an expert in your field. The problem is, what do you do when you run out of ideas of what to post? It’s tough, and it [...]