News Release Distribution Review 2010

Posted: February 22nd, 2010 | By: Steve Mullen | Filed under: Media Relations Opinion, Online News Release Distribution, SEO PR Tactics, SEO Tactics | 102 Comments

This is the third installment of my running review of online news release distribution sites. If you’re finding these reviews for the first time, you should know that I’ll update this post as best I can throughout the year as sites change their offerings. Previous editions of my review can be found here and here.

This post has been a long time coming. Client work and family life keeps getting in the way, but the online distribution universe changes so fast, and I’ve received so much goodwill as a result of the previous two versions of my online news release distribution reviews that I had make the time to write this update.

Let’s take a look at a some good reasons to distribute your news releases online:

By including a link in your release, you’re building inbound links to your web site.
Your news is being spread beyond the boundaries of your web site, increasing the odds of it being seen by your audience.
There is the possibility that it will be seen by new media or traditional media, leading to coverage from these outlets. This isn’t something I ever count on, but it does sometimes happen.

Disclaimer: There have been occasions where I have been given free “try out” release distributions. I do accept these because they allow me to sample different services, but I do my best not to let them sway my judgment in the review. I consider it the same as a product reviewer accepting a sample product. Disclaimers about specific services can be found within their reviews.

So, which is the best place to distribute your news releases to reach your goals? Below is a review of what I consider the best of the best, both free and paid. Feed free to add your own via comments!

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Tags: media relations, news release distribution, public relations, seo, social media