10 Tips for Television News Interviews

This week’s episode of my podcast, Startup BizCast, is related to media relations, so I thought it would be relevant to post a link here. The podcast provides small business advice, and in episode 16 I provide 10 tips for better television interviews.
Listen to the episode by heading over to the Startup BizCast blog, [...]

PRWeb Now Allows Embedded Videos in News Releases

Taking the “new” news release (Social news release? News release 2.0? Call it whatever you like) one step further, PRWeb announced today that they now have a system to include YouTube, Google Video and Yahoo! Video content in news releases.
From today’s news release:
“As the explosive growth of video sharing sites demonstrates, organizations of all [...]

Virginia’s Community Colleges Advancement and PR Peer Conference

I was invited today to attend and present during a roundtable discussion at Virginia’s Community Colleges (VCCS) Institutional Advancement & Public Relations Peer Conference in Staunton, Virginia. That’s a long fancy name for a conference of folks who promote and advance the messages of Virginia’s community colleges. There are 23 schools in the [...]

News Release Writing for SEO versus Writing for Reporters

I stumbled upon some good tips from Businesswire for news release writing. They call it Writing for Robots vs. Writing for Reporters. I’ve commented on a few. My comments are in italics.
1. Choose and use your keywords. Think like your reader: What words are most likely to be searched for by people [...]

Review of Online News Release Distribution Services

I read recently that the online news release distribution business is booming, and that certainly explains the explosion in the number of companies jumping into the fray. Generally speaking, online release distribution services take your release, post it on their site, and then distribute it via RSS feed to other sites that use the [...]