EndGame PR Helping to Launch The Bedtime Stories Project

One of the best parts about my line of work is that you sometimes get to work on projects that are just fun.  That’s the case for me right now, as EndGame PR is part of the team that’s helping to launch The Bedtime Stories Project for SleepBetter.org. I hope you’ll excuse what probably will seem like shilling for a client, while I tell you about the project.

The Bedtime Stories Project has a goal of reviving a tradition that’s thousands of years old – the telling of stories at bedtime.  Unfortunately this tradition is increasingly being replaced by video games and television, but telling a story at bedtime is not only a great moment to share between a parent and child, it’s also a wonderful and natural way of helping the child relax and prepare for sleep.  These days, it seems no one, even children, gets enough sleep.  Studies have shown that children who don’t sleep enough have trouble learning in school and can even develop health problems.

There are a number of moving parts to the project:
>>Continue reading…

New Site Design for EndGamePR.com

If you’ve been here before, you surely notice that I moved a few things around. Actually, I completely tore the place down and started over!

EndGamePR.com has a new design!

The last version of the site was more than a year-and-a-half old, and I was tiring of its limitations. Mind you, I’m still rather fond of it. I’ve never seen a layout quite like it. However, I never liked the look of the blog page, and a few other things with it were rather ponderous.

Here’s a quick nickel tour of the new design:

• My favorite thing about it was a late addition.  Just yesterday, I decided to add the social media tabs you see on the right side of every page except for the front page.  If you slide your mouse over them, they pop out.  Pretty cool, huh?  I’d like to thank the Human 3rror Blog for the code used to make them.  I made a number of modifications to the original design, including the addition of the white shadowed tabs.
• Interior pages of the site actually have several layouts.  There are two versions of the right sidebar layout (with different text in the sidebar), and one of the left sidebar layout.  I made a page layout with only one sidebar, but so far I haven’t found a reason to use it.
• The new blog layout is MUCH neater and easier to read than the previous iteration of the Social Media PR Blog.  Despite the fact that I styled it myself, I never liked the way it turned out.

Last, but not least, one thing that remains the same: This site is built using my favorite software … WordPress.

Have a look around, starting with the home page.  Let me know in comments what you like and what you don’t like.  If you find a bug, I’ll be happy to squash it :)

EndGame PR Partnering on Podcast Offering

I’m late with this announcement almost to the point of negligence, but I wanted to post here about an exciting new partnership for EndGame PR.  At the beginning of this year, online release distribution service Online PR News relaunched their site, with a new design and new lineup of services.  One of the new offerings is podcast production … and that’s where EndGame PR comes in.

When you sign up for a podcast produced through OPN, you’ll be put in contact with me, and we’ll work out a time for you or your designated spokesperson to be interviewed over the phone.  Podcasts from OPN will be approximately five minutes long, and will be fully produced, including a short introduction and intro and outro music.  When completed, the podcasts can be posted as part of an OPN podcast, and will also be included in the Online PR News iTunes “store”.  Clients will also receive a copy of the file that they can post on their own web site.

To listen to a sample OPN podcast, click play on the flash player below.  For more information on this offering, visit the Online PR News podcast page.

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

Why Haven’t I Blogged?

It’s fairly obvious … I haven’t been blogging at near the frequency that I should. I thought I’d write a blog post that explains why. This serves two purposes. One, it puts a new blog post on my blog. Second, it explains why there weren’t many posts before it for a while. Make sense? Good.

Back in November, I picked up a great new client that has been keeping me quite busy. MEMI Tech is a company based in Louisville, Kentucky. They make the 911 Medical ID Card, a credit card sized USB device that allows you to easily store all of your personal health information, making it available for first responders in the event of an emergency. Since November, I’ve written and pitched to the media a couple of news releases about 911 Medical ID, evaluated the 911 Medical ID web site and made a number of SEO suggestions for the new and improved site they’re planning to launch (and may have launched by the time you read this), built a blog add-on for the web site and wrote all of the posts on it, launched and started managing the @911medicalid Twitter account and a Facebook Fan Page, and produced the first in a series of podcasts. As you can see … this is keeping me busy.

If you’re interested, you can listen to the 911 Podcast (featuring myself and MEMI Tech CEO Mark Weiss) on the 911 Medical ID Blog, or in the player below:

>>Continue reading…

One of 100 PR People Worth Following

All day on Sunday, I noticed a flood of new Twitter followers. This is rather unexpected on a Sunday, as you might imagine. I couldn’t figure out what I could have possibly done to trigger it. Then, I figured it out. Valeria Maltoni, writer of the excellent blog Conversation Agent, named me one of her 100 PR People Worth Following on Twitter. I’m thrilled at this, of course, and want to thank Valeria … not only for naming me to her list, but for compiling the list in the first place. There are thousands (millions?) of great PR people on Twitter, and this list is a wonderful starting point for anyone who wants to join in the PR conversation on the micro-blogging site.

If you want to do it the easy way, Neville Hobson created a list on TweepML.  You can follow each of the 100 on Valeria’s list by clicking one button!  Follow this link: http://tweepml.org/PR-100/

Comments

Search EndGamePR.com

• Subscribe & Share

  Blog/Site Feed
  News Releases
  Podcast
  Receive our content via email

  Our content is featured on Alltop!
  

• Connect

  Twitter
  Facebook
  LinkedIn
  Google
  YouTube
  Stumbleupon

• Categories

  • Client News
  • EndGame PR News
  • EndGame PR Site News
  • Media News
  • Media Relations News
  • Media Relations Opinion
  • Media Relations Tactics
  • Online News Release Distribution
  • Podcasts
  • PR Opinion
  • PR Tactics
  • Rants
  • Recommended Sites
  • SEO PR News
  • SEO PR Tactics
  • SEO Tactics
  • Social Media News
  • Social Media Opinion
  • Social Media Tactics
  • Speaking Engagements
  • Uncategorized
  • Web Design
  • Web Marketing
  • Web Videos