Amazing Backwards Client Video from Rhett & Link

I’m not normally in the business of sharing funny videos on this blog, and I try not to crow too much about clients here, but I had to share this.  EndGame PR manages the SleepBetter.org website and its social media presence.  SleepBetter is a sleep news, tips and advice website.  We work with The Hodges Partnership as part of a team headed up by Slay Communications.  The team has been working with self-proclaimed “Internetainers” Rhett & Link to produce a new video.  You may know Rhett & Link from their T-shirt War video.  The new video, released today, is about a person’s relationship with their pillow, and how that relationship can go sour when the pillow gets nasty dirty due to years of love.

What you’ll notice about this video is that it was played backwards.  Rhett & Link actually lip synced the words backwards while doing the video shoot.  These guys are amazing!  Want to know more about how Rhett & Link made the video?  Head to SleepBetter.org to see the video FORWARDS!

EndGame PR Helping to Launch The Bedtime Stories Project

One of the best parts about my line of work is that you sometimes get to work on projects that are just fun.  That’s the case for me right now, as EndGame PR is part of the team that’s helping to launch The Bedtime Stories Project for SleepBetter.org. I hope you’ll excuse what probably will seem like shilling for a client, while I tell you about the project.

The Bedtime Stories Project has a goal of reviving a tradition that’s thousands of years old – the telling of stories at bedtime.  Unfortunately this tradition is increasingly being replaced by video games and television, but telling a story at bedtime is not only a great moment to share between a parent and child, it’s also a wonderful and natural way of helping the child relax and prepare for sleep.  These days, it seems no one, even children, gets enough sleep.  Studies have shown that children who don’t sleep enough have trouble learning in school and can even develop health problems.

There are a number of moving parts to the project:
>>Continue reading…

Uber-Hot Betty White Partners with EndGame PR Client

Please excuse this obvious shilling for a client.  We’re pretty excited about this.

We have Betty White and we’re not afraid to use her.

EndGame PR has been working with SleepBetter.org, a sleep advice and information site run by Carpenter Co., since December of last year.  EndGame PR is responsible for web site management, SEO, and social media activities for the site.  We’re part of a larger team that manages public relations.

Back in December and January, the PR team began working on a new project that would begin in the spring.  After tossing around a number of names for a spokesperson, they settled on Betty White.  This was after her appearance in the movie “The Proposal” but before she  truly broke back into the spotlight with the Snickers Super Bowl Commercial seen to the left.

That commercial pushed Ms. White back into the public consciousness in a way that may have never been seen before with an 88-year-old.  It shows that Super Bowl commercials are not completely dead as a social shared experience. It also shows how they can spark a viral sensation.  The YouTube video of the Betty White Snickers commercial has nearly 2.1 million views.  I call that significant.

Back to the client news, now.  We made the announcement at the end of last week that Betty White will be working with SleepBetter.  She’ll be assisting with a project that focuses on helping people, particularly children, get a better night’s sleep.  I invite you to read the announcement and keep your eyes on SleepBetter this spring!

Client Website Promotes Educational Travel

I’ve been remiss in mentioning a brand new website I recently finished up for a client.  I’ve done quite a bit of web work for the Virginia Community College System (VCCS), and the most recent work involved their international study program.  It may (or may not) surprise you to learn that the community college system here in Virginia has a great student and faculty exchange program.  It’s not the kind of thing you normally expect from a community college.

VCCS already had a section of their existing website that had information about exchange programs, but they wanted more.  They asked me to build a relatively simple website that showed more images and had more information.  I’m quite happy with the results!

You can see a screen shot of the site to the right (click for a larger version), or visit the actual site here.

Sheltering Arms Launches Blog

I had the pleasure recently of helping Sheltering Arms, Central Virginia’s premier physical rehabilitation healthcare provider, launch their first blog.  Not only did I help with the announcement, I actually built the blog!

The goal with this project was to create a WordPress blog that matched the look and feel of their existing website as much as possible.  This sounds easy, but it usually isn’t.  A small screen shot of the blog is to the left.  Check out the actual Sheltering Arms Blog here.

Be sure to check back and/or subscribe, as we’ll be posting news about advancements in physical rehabilitation, success stories from Sheltering Arms, and news about the 120-year-old organization itself.

This is just the latest move in the social media strategy that EndGame PR has helped create for Sheltering Arms.  We’ve already launched a Facebook page that is nearing the 100 “fan” mark.  Future tactics may include a podcast series and a presence on Twitter.  Stay tuned!

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