Client Website Promotes Educational Travel
I’ve been remiss in mentioning a brand new website I recently finished up for a client. I’ve done quite a bit of web work for the Virginia Community College System (VCCS), and the most recent work involved their international study program. It may (or may not) surprise you to learn that the community college system here in Virginia has a great student and faculty exchange program. It’s not the kind of thing you normally expect from a community college.
VCCS already had a section of their existing website that had information about exchange programs, but they wanted more. They asked me to build a relatively simple website that showed more images and had more information. I’m quite happy with the results!
You can see a screen shot of the site to the right (click for a larger version), or visit the actual site here.
Sheltering Arms Launches Blog
I had the pleasure recently of helping Sheltering Arms, Central Virginia’s premier physical rehabilitation healthcare provider, launch their first blog. Not only did I help with the announcement, I actually built the blog!
The goal with this project was to create a Wordpress blog that matched the look and feel of their existing website as much as possible. This sounds easy, but it usually isn’t. A small screen shot of the blog is to the left. Check out the actual Sheltering Arms Blog here.
Be sure to check back and/or subscribe, as we’ll be posting news about advancements in physical rehabilitation, success stories from Sheltering Arms, and news about the 120-year-old organization itself.
This is just the latest move in the social media strategy that EndGame PR has helped create for Sheltering Arms. We’ve already launched a Facebook page that is nearing the 100 “fan” mark. Future tactics may include a podcast series and a presence on Twitter. Stay tuned!
New Client Website Unveiled
I’m happy to announce another new EndGame PR client website! I’ve been doing quite a bit of work with the Richmond Association of REALTORS® (RAR). In December, I finished building their REALTORStore Online site, which is a magazine style design with a LOT of content on the front page and an e-commerce solution to help them implement their concierge service. This week I “handed over the keys” for that site’s sister! The site for The Real Estate School (TRES) features a design very similar to the REALTORStore … so similar in fact that I started calling the two “fraternal twins”.
The new TRES website features the same large amount of content as REALTORStore Online, and the addition of a podcast listening station on the front page for the shows I’m producing for them. With each site I not only designed and built the layout, but also assisted with the writing of the content.
Here’s a look at the new home of TRES on the day it launched:

Click the image to view a larger version.
I was very proud today in a meeting that client contacts couldn’t stop raving about how much better this site is than the one they had previously. That’s my goal!
Videos About The Power to Overcome
EndGame PR client Sheltering Arms released two great videos late last week via YouTube, and I wanted to share them here. They both illustrate the physical rehabilitation healthcare organization’s goal of helping patients find The Power to Overcome disabilities caused by injury or illness.
Media Guru Peter Shankman Coming to RIC
Many of you are likely familiar with Peter Shankman, and if you’re in Richmond, Virginia (as I am), you have a unique opportunity to not only hear him speak but also help a great cause at the same time.
Peter is the social media and public relations guru responsible for HARO, or “Help a Reporter Out”. It’s a free mailing list that connects PR folks with reporters who need sources. He’s making an appearance in Richmond to benefit Fight SMA, which, coincidentally, is one of my clients! EndGame PR provides PR, social media, SEO PR, and website management for the nonprofit organization. Fight SMA is working to rid the world of spinal muscular atrophy, which is the leading inherited killer of infants. The neuromuscular disease slowly robs its victims of their ability to walk, talk, breathe, and even smile. In its harshest form, it usually kills babies before they turn two years old.
Peter Shankman’s appearance is being organized by The Hodges Partnership, a PR firm run by a couple of good friends of mine who is also a good friend of Fight SMA. The event is on January 27 at 7:30am at the WCVE studios (address: 23 Sesame Street in Bon Air). The cost is $25, with money going toward Fight SMA’s quest for a cure. For more information, please call Julia Webster at 804-788-1414. You can also visit the Facebook event page built by The Hodges Partnership. I plan to be there, so look me up if you attend!

