Using Social Media for Good

Posted: November 24th, 2010 | By: Steve Mullen | Filed under: Social Media Opinion | 1 Comment

This post is, admittedly, partly designed to promote some new work being done by EndGame PR. However, it’s about a larger issue — that social media can be a force for good.

This week a new social media campaign launched. It’s called KeepThePromise.com, and it’s the brainchild of a group of Central Virginia churches. The site has a goal of collecting promises made to God, while at the same time helping people who don’t have enough to eat. The concept is simple: individuals are invited to post promises, whether simple, complicated, or downright frivolous. One example: “I promise to be nicer to my sister if you help me pass this math test.” For every promise posted, a donation is given to the Central Virginia Food Bank. Visitors are also given assistance in finding a church, if they would like the help.

Critics sometimes point to social media users as being inwardly focused. In fact, critics would tell you that’s all social media IS — self-centered individuals who post what they’re doing at every moment. It’s so much more than that. It’s a way of reaching out and connecting with other people we’d never otherwise meet. It’s also an extremely powerful force for good. One example from a recent article on cause marketing in Adweek:

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