Time to Give Up on Google Buzz


Posted: July 13th, 2010 | By: Steve Mullen | Filed under: Social Media Opinion | 4 Comments

Before I get started … one thing: Some would say this is the second “Google bashing” post in a row, with the other one slamming Google’s “Me” before it even gets off the ground. One could say that, and I suppose it would be a fair assessment.  I do want to let it be known, however, that I am anything but against Google.  I’m a huge fan of their services, such as Gmail, Analytics, Docs, and of course their web search.  However, something seems to be missing with Google when it comes to creation of a social media service.  With word leaking out that they’re working on a new service to go head-to-head with Facebook, I thought it would be a good idea to look back at their last attempt.

When was the last time you “Buzzed”?  If you’re anything like me, you can’t remember the last time you logged on to Google’s attempt at a social media service. All evidence indicates that while Google Buzz does have its users, it doesn’t have anywhere near as many loyal users as Facebook or even Twitter.  Mashable noted back in April that 89% of the traffic on Buzz is automated.  That percentage is way too high.  Here’s another piece of evidence that Buzz isn’t a big hit:

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