EndGame PR Helping to Launch The Bedtime Stories Project


Posted: May 4th, 2010 | By: Steve Mullen | Filed under: Client News, EndGame PR News | No Comments

One of the best parts about my line of work is that you sometimes get to work on projects that are just fun.  That’s the case for me right now, as EndGame PR is part of the team that’s helping to launch The Bedtime Stories Project for SleepBetter.org. I hope you’ll excuse what probably will seem like shilling for a client, while I tell you about the project.

The Bedtime Stories Project has a goal of reviving a tradition that’s thousands of years old – the telling of stories at bedtime.  Unfortunately this tradition is increasingly being replaced by video games and television, but telling a story at bedtime is not only a great moment to share between a parent and child, it’s also a wonderful and natural way of helping the child relax and prepare for sleep.  These days, it seems no one, even children, gets enough sleep.  Studies have shown that children who don’t sleep enough have trouble learning in school and can even develop health problems.

There are a number of moving parts to the project:
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