News Release Distribution Review 2010
This is the third installment of my running review of online news release distribution sites. If you’re finding these reviews for the first time, you should know that I’ll update this post as best I can throughout the year as sites change their offerings. Previous editions of my review can be found here and here.
This post has been a long time coming. Client work and family life keeps getting in the way, but the online distribution universe changes so fast, and I’ve received so much goodwill as a result of the previous two versions of my online news release distribution reviews that I had make the time to write this update.
Let’s take a look at a some good reasons to distribute your news releases online:
- By including a link in your release, you’re building inbound links to your web site.
- Your news is being spread beyond the boundaries of your web site, increasing the odds of it being seen by your audience.
- There is the possibility that it will be seen by new media or traditional media, leading to coverage from these outlets. This isn’t something I ever count on, but it does sometimes happen.
Disclaimer: There have been occasions where I have been given free “try out” release distributions. I do accept these because they allow me to sample different services, but I do my best not to let them sway my judgment in the review. I consider it the same as a product reviewer accepting a sample product. Disclaimers about specific services can be found within their reviews.
So, which is the best place to distribute your news releases to reach your goals? Below is a review of what I consider the best of the best, both free and paid. Feed free to add your own via comments!
Premium News Release Distribution
PR Newswire (PRN)
Cost: Varies, starting at $170 for a 400 word release
Review: PR Newswire has been around in one form or another for more than 55 years. They market themselves as being a mainstay among reporters and news organizations, and are recently pushing their ability to get news to bloggers via their opt-in distribution lists. They also do a good job of distributing your release for use on other websites. Your release will rank well on Google News for your keywords, and you’ll get plenty of quality backlinks.
The problem with PR Newswire has always been cost. They have a yearly fee that you have to pay for the privilege of paying more to post your releases. They have been known to waive that fee for small businesses, so be sure to ask if you qualify. Releases start at $170 for distribution on their city or state wire, with an additional charge for every 100 words after that. That’s for a short release of 400 words, though, and they charge you for each word after that. At that price, the distribution to the media is limited. If you want distribution to nationwide media, you’ll pay almost $650 for a single release. With all of this said, I do think PR Newswire does a great job getting the word out to the media, and as I’ll say in a number of cases during this review — you get what you pay for.
BusinessWire
Cost: Varies, starting at $180 for the first 400 words, or $175 for EON distribution
Review: Business Wire has become my “go to” service for clients who have the money to pay for premium distribution. As with PR Newswire, their service is not cheap. A basic citywide distribution will cost you at least $180 for the first 400 words, with an additional charge for every 100 words after that.
A basic release from BusinessWire will generate quality links for your release, and plenty of them. The version of your release on the Business Wire site will rank on Google and Google News, but I’ve never been overly impressed with how well it ranks. Generally speaking, the sites they distribute TO will rank better than the actual Business Wire version. The good news is that Business Wire has a long list of sites that automatically will run your release, and after your distribution they will send you a link that will show you all of those sites.
One thing I should also note is that releases I have posted on Business Wire HAVE resulted in legitimate coverage on blogs and other new media sites. What I mean by this is that rather than just posting the release verbatim, the bloggers or new media journalists have rewritten it or contacted me to learn more.
New for 2010 from Business Wire is a different pricing plan for their EON release distribution. The EON platform, launched several years ago, is designed with social media and SEO in mind. EON releases rank well on Google and Google News. You can include images and videos, and style your release using HTML. Previously, EON was an add-on to standard geographic distributions, but starting January 1, 2010, you can purchase it separately for $175. A word of caution, however: with an EON release, your release is NOT distributed to Business Wire’s online partners. It will only be posted on Business Wire’s site.
PRWeb
Cost: Packages range from $80 to $360
Review: When PRWeb was launched in 1997, its owners seemed to realize that releases would become more than a tool for sending news to the media. They were correct, as releases are now a means of pushing news to your audience and pulling them back to your web site.
The two benefits of PRWeb are SEO and price. Your release will rank very well on Google and Google News, and they do distribute to many of the same sites as PR Newswire and Business Wire. While you may not receive as many backlinks as with the two services reviewed above, you also won’t pay as much. Distributions on PRWeb start at $80, and range up to $360. My personal favorite is the $200 package, which offers a nice mix of cost and features. Additionally, they don’t charge per word, so a longer release will cost the same as a short one.
All PRWeb releases include live links, feature quotes, and a framed view of your web site below the release text. Starting with the $200 distribution, you can also utilize anchor text links, which help greatly with your site’s search rankings.
Budget News Release Distribution
Online PR News (OPN)
Cost: $12 (free releases available)
Disclaimer: Since the last time I updated my review of online news release distribution, I have begun partnering with Online PR News on their podcasting service. I have also consulted with them on marketing in the past. In return for my consulting services, I receive complimentary distributions.
Online PR News is a relative newcomer to this stratosphere of distribution services. Founded by two SEO content producers, the site naturally focuses on helping you publish a release that ranks well in the search engines. The site has installed many upgrades for 2010, and has in turn raised its prices. Free ad-supported releases are available that include one backlink, but with the low cost distribution beginning at $12, there’s no reason not to ditch the ads.
OPN has taken many cues from PRWeb in its release design, with each paid release receiving a pull quote and a frame below the release text that shows your web site. Paid releases at the $12 level can also include user images, and releases at the $49 level and up can embed YouTube videos. At the $349 level, you not only receive their maximum visibility and distribution, you also receive release editing services AND distribution via PR Newswire.
OPN does not yet have the push to other sites that Business Wire, PR Newswire, or PRWeb offer, but their prices are attractive and the OPN version of the release will rank very, very well on Google and Google News. This service is definitely worth trying out.
PR Leap
Cost: Distribution starting at $49
Review: Started several years back as a free service, PR Leap has grown into a full service paid distribution site. New for 2010 is a feature called PRTube that allows you to embed your release on a web site or blog using a code much like a YouTube video. Additional services include Google News distribution, text links, and submission to (but not guaranteed usage by) outlets like the AP and UPI. My previous experiences with PR Leap have been good ones, with their releases ranking well for my keywords.
PR.com
Cost: Distribution starting at $30 (free option available)
Review: The first thing you’ll notice about PR.com is the AWESOME domain name. It doesn’t get any better than that. The second thing you’ll notice is a slightly confusing web site set up. I don’t normally distribute using this service, so I in writing this review I needed to go back to check pricing information. It took about 10 minutes to find the pricing page, which is about nine minutes too many. The major issue is that the site has lost some of its focus on release distribution and is now also posting job listings.
Aside from the navigation and focus issues on the site, distribution from PR.com appears to be quite solid. After running some Google searches for releases posted there, I found that the site does help spread your release to a number of other sites. Distribution costs start at $30, but after perusing the options at that level, it appears that you’d really need to spend $50 to get much distribution to other sites. A free option is available, but is ad supported.
Note added 10/29/10: PRUnderground has recently increased their prices and changed the services offered at their various pricing tiers. This review is updated to reflect that change.
Cost: Distribution starting at $19.95
Review: PRUnderground is one of the more successful of the sites using a social media approach to distribution. At the $19.95 level, you get distribution to other sites, but not to social networks. Your release will also have advertising on it. At the next level, $49.95, you get distribution to other sites and social networking outlets, and the ads go away.
Distribution from PRUnderground focuses on channels such as Twitter, Facebook, Digg, and Moreover. The technique seems to work, as the releases from PRUnderground that I tested by searching for them in Google did seem to get distribution beyond the PRUnderground.com site. You can also embed a YouTube video, and a preview of your web site is shown in a frame below your release text.
Other paid distribution services: Marketwire, PRBuzz, 1888PressRelease
Free News Release Distribution
Fewer and fewer sites offer quality free distribution anymore. Here are some of the better options:
PRLog
Cost: Free (ad supported)
Review: PRLog has been around for years, and despite the unattractive layout of the site and its releases, it’s hard to beat the rankings they achieve for releases posted at this Romanian-based site.
A couple of years back, PRLog branched out from news releases and started offering job listings as well (is this a trend?), which cluttered up the site considerably. Despite my cries that I’m going to stop using the site, I keep coming back. If you can tolerate the look and feel of the site, it’s something worth considering. It’s one of the last truly free release distribution services that isn’t neutered, as they include a user-uploaded image, some customization (bolding and italics), and the first three links included in your release will be live.
24-7 Press Release
Cost: Free (ad supported), with a $49 paid option
Review:24-7 Press Release is another of the sites with free options that I have on my roster for secondary distribution. Generally for a client, I post on one of the premium paid sites such as PRWeb or Business Wire, and then I post versions of the release with different headlines on some of the free sites, such as this one.
One of the only major downsides to 24-7 Press Release is that they hold your release for a day or two before they post it on their site. However, if you pay for immediate distribution, they review it pretty quickly. Once live, your free release will rank well on Google and sometimes Google News. Links in the release body are not an option unless you pay for the upgraded release, but a link is included in a small company profile box. Their paid option of $49 includes enhanced SEO benefits such as anchor text for links within the release.
Wikio
Cost: Free
Review: Wikio is actually meant more for articles and for sharing links, but it can also be used to post your news release content. A voting system similar to Digg is utilized. When setting up your release, you can post anchor text links and format your release in many of the same ways you can when using a paid service. There’s no additional distribution beyond the version posted on Wikio, but that version does seem to rank fairly well in Google.
I-Newswire
Cost: Free (ad supported) with paid option
Review: Going the route of many of the free release sites, I-Newswire has neutered its free options and increased its paid options. Their free releases no longer include a link. That will cost you $35.
The Open Press
Cost: Free (ad supported) with a $10 paid option
Review: This is a great free distribution site, with one downside — signing up is extremely ponderous. Currently, you cannot sign up on the site. Instead, you have to send an email and request to be registered. The explanation given is that they’ve had issues with spammers. Once you go through that process, however, the site is very good. It looks businesslike, and the releases posted there rank well in Google web search. Tasteful ads are placed on your release. They can be removed by paying $10. The site’s owners truly review your release before posting it (unlike some sites who say they’re reviewing it, but really want you to pay for expedited distribution) and WILL reject releases that they don’t feel meet their standards. I know this from experience.
PressReleasePoint
Cost: Free to post on their site (ad supported) and $15 to distribute elsewhere
Review: This site sounds good on the surface — they post your release on their site for free, and for $15 they’ll post it on 50 free distribution sites. I have not tried this service, but it concerns me. Google’s duplicate content rule may come into play after the same content is posted on that many sites.
Another problem is the site itself. Previously, it had a number of layout problems. Some of those have been fixed in the past year, but what hasn’t been fixed is that the web site itself is riddled with grammatical and spelling errors. My suggestion to the owners is that they have a professional copy editor go through the site with a fine-toothed comb.
One thing I do like on their site is the comprehensive list of more free and paid sites than I can possibly list here. The list is found here.
PitchEngine
Cost: Free (no ads)
Review: PitchEngine is a bit of a conundrum for me. The site, which features a slick social media news release format, has numerous fans. However, while the version of the release on PitchEngine ranks rather well on Google, there’s no Google News distribution. The site has had it in the past, but has lost it several times. Additionally, releases posted using the free option expire after 30 days. To have them posted permanently costs $35 per month. To get the full benefit of the site, with a custom newsroom and permanent hosting, will cost you $50 per month. I’m not certain what happens if you pay your subscription for a year, post releases, and then decide not to renew. If anyone can tell me whether those releases then expire or not, I’d be happy to update this review.
The bottom line is that while PitchEngine has many loyal fans, I’m not really one of them.
Other free distribution sites: PR-USA, PostaFreePressRelease, Express Press Release
The Best of the Best
So, which of these sites do I think are the BEST?
Premium Release Distribution: PRWeb and Business Wire (Tie)
It’s hard for me to pick between these two, so I’m taking the easy way out. PRWeb does a better job of ensuring your release ranks well and generates some backlinks. Business Wire, however, will make sure your release receives loads of backlinks.
Budget Release Distribution: Online PR News
With budget distribution services, you normally won’t get a lot of distribution, so I’m judging how well the version of the release on the distribution site ranks on Google and Google News. OPN gets you VERY good rankings with both, and they’re continuing to expand their offerings.
(Honorable Mention: PRUnderground)
Free Release Distribution: PRLog
I keep trying to replace them on this list because I wish they’d do something to clean up their site, but it’s hard to argue with a free release service that offers their features, and will get your release excellent search rankings.
(Honorable Mention: Wikio)
Disagree? Agree? Want to talk about another distribution service (preferably not one you work for)? Please let me know about it in comments!
If you appreciate the work it took to compile these reviews, please be sure to “retweet” it using the button at the top of the page, or post it on one of the services below!
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Beth – It really sounds like you want to use either an e-newsletter service or just email news directly to your contacts. I use Constant Contact and like their interface. Their customer service people have been quite helpful as well. Good luck!
You don’t appear to have even considered one of the first companies who offered these kinds of services; i.e. OfficialWire, which I founded in April 2001. I have been delivering timely media distirbution for nearly 10 years offering an unlimited distribution account to hundreds of thousands of journalists and other valuable media points (not posting to other websites, which is a waste of time) at a cost that no one comes close to (£34.99 or less than $60 per month)…. But you didn’t mention any of that if your piece… Didn’t you know?
Hi Greg — Thanks for the review of your own website. To answer your immediate question: No, I did not know. I’ve never heard of your service. However, I’ll be happy to take a look at it at some point. A few more points:
1) Using services that post to other sites is most definitely NOT a waste of time. It’s has legitimate SEO benefits, and the more places your release can be found, the better off you’ll be. Journalists use Google, and if they find your release on their own, they’re probably more likely to use it than if it was shoved into their inbox. In fact, I question sites that ONLY distribute to journalists. Having been a former journalist, I can tell you those distributed releases are usually ignored, which makes services that ONLY distribute to journalist mailing lists rather questionable.
2) PRWeb was founded in 1997, Businesswire was founded in 1961, and PR Newswire was founded in 1954, so I question your claim that your service is one of the first. That said, being around for 10 years is a feat that I applaud.
3) Some people like the monthly pricing systems. I don’t.
To your points, when I founded OfficialWire there were just 3 companies actually offering online press release distirbution. The companies you mention were offering traditional PR services, unless there was Internet in 1954, 1961 or event 1997 (as we know it now). In fact, I don’t think Al Gore invented the Internet until much later! My point was that I was one of the first because I was; No matter what these other company’s promotional fluff says now, in April 2001 there were just 3 other companies offering the service that we are discussing. Regarding the actual value of SEO, I think Google and other search engine operators would argue with you about that since these companies go to great lengths to reduce the value of such links. I am a long-standing member of the National Union of Journalists (NUJ in the UK) and the European Press Federation for many years and none of my collegues would ignore information we subscribed to receive. Our journalist members request to be informed of news and PR Media published through our network and so while you might have ignored what was sent to you, I suggest that you’re in the minority and that perhaps this explains why you’re a former journalist. In any event, OfficialWire does not “only” distribute to journalists, it’s just the primary and most valuable aspect of the service and one that’s been proven. Anyone who would prefer to pay per press release instead of paying a flat rate fee for unlimited distribution rights; either does not publish very many press releases or they simply don’t understand economics very well.
Here’s the thing, Greg: When someone brings to my attention a good news release distribution provider that I missed, I’m normally happy to add it to the review or at least hold it for the next iteration (which hopefully will be written in the next month or two). However, if you come in here with an attitude, I’m more likely to ignore your service. Now that I know you’re actually coming at this from the journalism side more than the PR side, I actually understand more about you. I’ve met many reporters like you in my years. A tip from the PR side of my brain: More flies are attracted with honey than vinegar.
I’m not going to spend my time getting into a point-by-point argument with you. I’ve made my points and you’ve made yours. I’ll leave your comments active … for now.
What attitude? I disagreed with you. Apparently that’s something you don’t like. Remember, I didn’t write the review. You did. The problem is that your review is biased and can hardly be described as thorough. You mention companies that actually use OfficialWire to distribute their media and yet you failed to mention OfficialWire. If you wanted a free try-out, you should have said.
Greg — You’re doing it again. Each comment, starting with your initial one, has been laced with attitude. Perhaps this is just your personality and you’re no longer aware of it? There are so many services that distribute news releases that it would be impossible to know about every one of them or include every one of them in one review. Apologies you were insulted because you were left out. If you had come on here telling me about the service, or even better just emailing me, and offering me the free try-out, I would have been happy to work with you.
I am not sure if you’re intentionally trying to be confrontational, or not, but I am not lacing any of my statements with what you refer to as “attitude”, but I have identified why we were left out of your “review”. You need not reply. All the best to you.
Thanks so much for the great review, I have tried many of these. One not on the list is CisionWire which has both free and paid options at pretty reasonable price points.
[...] On one extremum we have paid media lists provides such as Cision, Vocus or PRNewswire, and on the other – free media and PR interest matching services such as Help-a-reporter-out (Haro has been recently acquired by Vocus). [...]
Thanks, for all the “one-stop-shopping” info, Steve. Awesome!
Good recap and I would love to get some of your time to show you what Marketwire has to offer in this space. The one thing to consider with Marketwire is that we have evolved into a full service communications partner, not just a wire or release distribution service. We have services such as Press Release Distribution, a Global Media Database, a Social Media Monitoring Tool(acquired Sysomos in June 2010), Social Media Releases, Newsroom Hosting, XBRL Filing, etc…
We are a paid service and compete directly with PRN, BW, and PRWeb.
Check out our site when you get a chance and give me a shout to talk in more detail as I would love to see your review of Marketwire in the next installment of this post.
http://www.marketwire.com/
Colby Cox
ccox@marketwire.com
Steve – great info, and very much appreciated. As for your back-&-forth with the venerable founder of OfficialWire above . . . I applaud your restraint in response to his ego-maniacal, passive-aggressive hissy fit. I now know one service that I certainly will NOT be using.
Colby – I *did* mention Marketwire as “another paid service” but I haven’t reviewed the service because I’ve never used it.
We have been using PRnewswire for sometime now and we get a report showing where our corporate releases have been picked up. However, when I go to the business journals and television stations listed on the report, and go through the front door of the site (rather than just click on the link PRnewswire provides me, I can’t find the release. I even wrote to one of the webmasters at an Oklahoma TV station where our release was supposedly picked up and the webmaster told me she didn’t know where it was on her site even though they had a Business section which was the most relevant place to be seen. Anybody know anything about how the PRnewswire releases are linked to TV stations and Business Journals? I am the Director of Marketing for my company and I beginning to question the value for what I am paying for these distributions. Tom Ryan
Tom – You’re not alone in noticing this. Many of the sites that pick up PRN release (and other services … it’s not just PRN) put them on hard-to-find pages. The most important thing is that those pages *are* indexed by Google, and thus could be found with a search.
I really appreciate this one-of-a-kind review. Very helpful. I didn’t know about OPN before I posted a release through WebWire’s $19 service and got what appears to be what OPN offers (but I paid more, darn it!).
Today I posted a reworked headline version for free at PRLog after reading your recommendation.
Since the releases I post are for myself (I’m an author), they tend to be tips or consumer info. I wish there were a better syndicated feed service for releases like this that would more easily reach bloggers and online content at a reasonable price for someone like myself.
[...] There’s also a number of free press release services. Some of them include ads, and some include paid options. Check out the list of free PR services from EndGame PR, which also has an excellent review of each of these free press release distribution services. [...]
You show concern with PressReleasePoint and others posting “dupe content” on free PR sites. Yet, every PR Distribution site here will submit your press release to other sites and therefore, generate duplicate content. Including the one you massage, which you list in 3rd spot here “Online PR News”. Reviews like this piss me off when obvious perks are provided to the poster.
After visit this post, I do think PR Newswire does a great job getting the word out to the media,
Thanks for the very useful review!
Hello,
Which of the “best” free options has decent (if any) analytics? I am trying PitchEngine for the first time, but all you see on the “dashboard” is a count of views (no sources, etc.). It’s not really helpful at all.
Thank you for such a good rundown–not many true reviews out there.
Best,
Lorie
Hi Lorie — Analytics are generally what you pay for when you “step up” to the paid service on a free site, or when you use a site like PRWeb, Businesswire, etc. Free analytics are usually not much to get excited about. What you found on PitchEngine is typical and I’m not aware of a free service that does what you want. If any other readers have any suggestions (even if it’s your own site) feel free to jump in.
Wow, I stumbled upon this review and found it very informative. Now I can go back to my client w/ many options and the explanation of the services. I also appreciate how you compared each service. Thanks again!
I’m having trouble getting my asbestos websites news approved by some of the press release sites.
Its just that i don’t think we have anything newsworthy to talk about.
What do you guys think should another medium of SEO would be more appropriate?
Hi Steve,
I am looking for some information on MacReport Media as a press release distribution service. On the surface, it seems they are providing the exact same service as business wire, but without the high cost. The only difference I can find is they make you pay extra to include your logo, and don’t have a local call center to handle the customer service side. Do you know anything about them? Thanks so much!
Hi Tracey — I’m not familiar with that particular company. However, I did some looking into them. It looks as though their distribution is pretty good. What I normally do is randomly take the top release they have listed, and then search Google for the headline. That will show to what sites they distribute. I can’t speak to how they are to deal with, and I don’t see a price list on the site, but at least in terms of distribution they look to be legitimate. I know that’s not much in terms of help … sorry I can’t provide more.
Went to Online PR News and could not find the $12 option you refered to. They do have a $22 option but does not include SEO. Any news on a good economic service with good google search exposure?
Full Disclosure: I am Co-Founder of Online PR News. :) Fred — you are correct, we did change prices at the beginning of summer. The $22 option does include SEO, however. The Meta Title for the published page is based on your PR title, the Meta Description is based on your summary, your PR gets an optimized URL and the body of the PR offers three anchor text links. I just quickly checked a $22 release that was published 30 minutes ago and it is already in Google search and Google News. :) I hope that helps!
Hi Fred – Online PR News (now known as Online PR Media) has indeed increased their prices. This review is very much out of date in terms of pricing, and I apologize for that. I haven’t had the time to update it. I have had good success using that $22 package, however.
Thanks for jumping in, Tara … you beat me to the punch by three minutes!
Tara & Steve, thank you for the feedback. I think I will give it a shot, much better than forking out $80 – for an average Joe!
Steve,
Do you have any insights into the PR service provided by Meltwater Press?
Thanks for the information.
-Mary
Hi Mary — Unfortunately, I don’t have any insights into them. Perhaps someone who is monitoring this post’s comments has used them before and will jump in?
“I keep trying to replace them on this list because I wish they’d do something to clean up their site”
I laughed out loud on this one because I think this EVERY time I go to publish another client’s PR through prlog. But hey, if a free trip back to 1999 comes complimentary with as “free” a pr service as you’re going to find with that level of authority & reliability… I’ll take it :)
_Casse
Thank you for this review – I had just started putting my own review together for my company when I stumbled on it – and realized you had already done all my work for me. I have a question, though. Have you had any experience wtih mymediainfo.com? They provide media lists AND distribute press releases, but the rep wasn’t able to tell me if they provide the same SEO as some of the other services (he is checking and will let me know). I like their service, because they provide a variety of media information that will allow me to build my own media list for all types of public relations, not just press releases. But at the same time, I can distribute my press releases through their service. Would love to hear your review of them.
Hi Nancy – Sorry it took so long to get back to you. I’m not familiar with that service. Let us all know what you find out!
Thank you for this very helpful information. I would like to know if there is any risk that releases can be posted on places where we don´t want to be, like pornography or sites that does not match with the kind of our business.
Thank you in advance,
Carmen
Hi Carmen — I have not yet come across a situation where I’ve had a release show up (at least not that I’ve found) on a porn site. However, you may occasionally have your release show up on a less-than-reputable site. It’s something to consider, but frankly something I don’t worry too much about. Generally, this is a situation you’ll find with the free or cheaper release distribution sites.
Hi Steve! Sorry I havent been back to you. Thank you very much for your comments, they were very useful!
Best regards,
carmen
Stephen
What are your thoughts on possible complexities in respect of employing all three of the Best of your Best?
Carmen: You’re welcome!
Stephen: Generally I don’t have a problem with using multiple distribution services, but I do recommend using different headlines and maybe even changing up the first paragraph of text in the release. This helps alleviate the Google “duplicate content” issue, and also will help you to track which site distributed where.
Thank you Steve – we value your advice
[...] There are free news distribution services, but most of them don’t work very well. Here’s a press-release-service evaluation feature which will help get you oriented: http://www.endgamepr.com/blog/2010/02/22/news-release-distribution-review-2010/. [...]