News Release Distribution Review 2010
This is the third installment of my running review of online news release distribution sites. If you’re finding these reviews for the first time, you should know that I’ll update this post as best I can throughout the year as sites change their offerings. Previous editions of my review can be found here and here.
This post has been a long time coming. Client work and family life keeps getting in the way, but the online distribution universe changes so fast, and I’ve received so much goodwill as a result of the previous two versions of my online news release distribution reviews that I had make the time to write this update.
Let’s take a look at a some good reasons to distribute your news releases online:
- By including a link in your release, you’re building inbound links to your web site.
- Your news is being spread beyond the boundaries of your web site, increasing the odds of it being seen by your audience.
- There is the possibility that it will be seen by new media or traditional media, leading to coverage from these outlets. This isn’t something I ever count on, but it does sometimes happen.
Disclaimer: There have been occasions where I have been given free “try out” release distributions. I do accept these because they allow me to sample different services, but I do my best not to let them sway my judgment in the review. I consider it the same as a product reviewer accepting a sample product. Disclaimers about specific services can be found within their reviews.
So, which is the best place to distribute your news releases to reach your goals? Below is a review of what I consider the best of the best, both free and paid. Feed free to add your own via comments!
EndGame PR Partnering on Podcast Offering
I’m late with this announcement almost to the point of negligence, but I wanted to post here about an exciting new partnership for EndGame PR. At the beginning of this year, online release distribution service Online PR News relaunched their site, with a new design and new lineup of services. One of the new offerings is podcast production … and that’s where EndGame PR comes in.
When you sign up for a podcast produced through OPN, you’ll be put in contact with me, and we’ll work out a time for you or your designated spokesperson to be interviewed over the phone. Podcasts from OPN will be approximately five minutes long, and will be fully produced, including a short introduction and intro and outro music. When completed, the podcasts can be posted as part of an OPN podcast, and will also be included in the Online PR News iTunes “store”. Clients will also receive a copy of the file that they can post on their own web site.
To listen to a sample OPN podcast, click play on the flash player below. For more information on this offering, visit the Online PR News podcast page.
Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
What Would You Do With Randy’s Stuff?
I’m in a bit of a quandary. Please bear with me while I explain. This actually does relate to social media, but you’ll need some background before we get to that.
When my wife and I moved into our last home, the previous owner of the house left behind a dresser. It was in acceptable condition, but it was horribly out of style, so I ended up using it for tool storage in the garage. This old dresser made its way to our new house, where it soon became the bane of my wife’s existence. She finally convinced me recently to get rid of the old dresser and replace it with high metal shelves that use our limited space better. The dresser is a very low and wide one (six feet wide at least) and wouldn’t fit into our car, so I decided to take it apart and cut it into smaller pieces that could more easily be taken to the dump. Upon taking out the drawers, I made a discovery.
Under one of the drawers I found stacks of papers. They included letters to girls (never finished or mailed), letters FROM girls, greeting cards, information about applying for college, report cards, a book of matches, an empty carton of cigarettes, some high school newspapers, a folded Styx poster, a picture of a guy with a mullet (the former owner of the dresser?), and two pay stubs. After looking through the papers, I found that they belonged to a teenager named Randy, who lived in Missouri in the mid 1980s.
Understandably, I was excited about my find. Being a child of the 80s, it was much like digging up a time capsule. Reading through the letters, I felt like a combination historian/voyeur. I even started to make plans to use social media to locate the owner of these treasures. My good friend Jeff Kraus suggested I start a blog to find the guy. I thought it would be a fun social media experiment (I bet you were wondering how social media played into this blog post!)
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