Why Haven’t I Blogged?


Posted: January 14th, 2010 | By: Steve Mullen | Filed under: EndGame PR News | No Comments

busyIt’s fairly obvious … I haven’t been blogging at near the frequency that I should. I thought I’d write a blog post that explains why. This serves two purposes. One, it puts a new blog post on my blog. Second, it explains why there weren’t many posts before it for a while. Make sense? Good.

Back in November, I picked up a great new client that has been keeping me quite busy. MEMI Tech is a company based in Louisville, Kentucky. They make the 911 Medical ID Card, a credit card sized USB device that allows you to easily store all of your personal health information, making it available for first responders in the event of an emergency. Since November, I’ve written and pitched to the media a couple of news releases about 911 Medical ID, evaluated the 911 Medical ID web site and made a number of SEO suggestions for the new and improved site they’re planning to launch (and may have launched by the time you read this), built a blog add-on for the web site and wrote all of the posts on it, launched and started managing the @911medicalid Twitter account and a Facebook Fan Page, and produced the first in a series of podcasts. As you can see … this is keeping me busy.

If you’re interested, you can listen to the 911 Podcast (featuring myself and MEMI Tech CEO Mark Weiss) on the 911 Medical ID Blog, or in the player below:

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

I’m not done with my story yet.  On December 1, I started work for yet another new and interesting client.  Carpenter Company, an organization that makes premium bedding products, has a sleep advice web site called SleepBetter.org.  Since December, I’ve overhauled that site for usability and (more importantly at this juncture) search engine optimization.  I rebuilt about 3/4 of the site and I’m not yet done, but we’ve seen some incredible improvement in their rankings.  I’ve also been writing articles on that site and have released one sleep tips news release for SEO purposes.  I also started managing the @sleep_better Twitter account and launched a Facebook Fan Page.  During that time, planning for 2010 was underway.  For the next year, I’ll be continuing to conduct an SEO campaign and will provide web site management services as well.  If you have trouble sleeping, be sure to visit the site.  There is a LOT of great information there.

On top of that, I am of course continuing to service the long time clients I love so much, Sheltering Arms, Fight SMA, and Richmond Association of Realtors.

This is all to say I’ve been quite busy, and part of what’s keeping me busy is blogging and tweeting for other people.  I hereby resolve, however, that I’m not going to get so busy that I can’t blog for myself.  If I fail … be sure to poke at me with a sharp stick via my Twitter account, at @stevemullen!

If you’ve stuck with this rather self-serving post this long, here’s a treat: One of my plans in the next week or two is to update my popular Review of Online News Release Distribution Services.  This will be the third edition and will include a lot of changes that have come to the distribution services.  Look for it!

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