Facebook is Better for “Old Folks”
There’s a great post today on Mashable about something I’ve been talking about with clients and when I present to groups for quite some time — the fastest growing segment of the social media world has grey hair.
The article, Baby Boomers and Seniors Are Flocking to Facebook, has some great stats about the growth of the number of Americans 44+ on Facebook.
A Facebook and Twitter Primer, Part 2
This is the second part of a two part primer on social networking giants Facebook and Twitter. The first part gives basic information on using Facebook. This post will cover basic information on Twitter. This primer came about when a client asked me to send him an email on how to use the two sites. The information I emailed him ended up being longer than he was likely expecting. When I was finished, it occurred to me that I could re-purpose this information into a two part blog post. Bear in mind when reading this that I’ve edited it somewhat, but it was originally written in more of an email format than a blog post format.
This isn’t a complete textbook on Twitter, nor was it meant to be. It’s merely some information to get you started. Whether you’re just learning, or you’re a social networking pro, please be sure to follow me on Twitter, at @stevemullen!
A Primer on Twitter
While Twitter and Facebook have some similarities in what they’re used FOR (at least when it comes to business), the atmosphere at each is very different. Using Facebook privacy settings, you can control who sees your posts. On Twitter, everything is out in the open for all to see. Additionally, there’s the 140-character limit to deal with on Twitter, which means posts are usually limited to a sentence or two and a link.
A Facebook and Twitter Primer, Part 1
A client recently asked me to send him an email on how to use Twitter and Facebook. I wrote him what amounts to “Facebook and Twitter 101″. I don’t think he realized just how long this email was going to be. When I completed the long email, it occurred to me that I could re-purpose this information into a two part blog post. The first of those two parts is below. Bear in mind when reading this that I’ve edited it somewhat, but it was originally written in more of an email format than a blog post format.
This isn’t a complete textbook on Facebook, nor was it meant to be. It’s merely some information to get you started. While you’re learning, please be sure to become a fan of EndGame PR on Facebook!
When you’re done reading this post be sure to read the sequel, A Facebook and Twitter Primer, Part 2!
A Primer on Facebook
The general idea of social media, whether it’s on Facebook, Twitter, on a blog, or somewhere else, is to provide something of value that people want to consume — whether it’s an article, blog post, video, audio, or something else. Before launching a social media presence, think about what you’re going to do with it. That may tell you which site is best suited for you, or that none of them are.
There are a few different types of Facebook presences:
Why Haven’t I Blogged?
It’s fairly obvious … I haven’t been blogging at near the frequency that I should. I thought I’d write a blog post that explains why. This serves two purposes. One, it puts a new blog post on my blog. Second, it explains why there weren’t many posts before it for a while. Make sense? Good.
Back in November, I picked up a great new client that has been keeping me quite busy. MEMI Tech is a company based in Louisville, Kentucky. They make the 911 Medical ID Card, a credit card sized USB device that allows you to easily store all of your personal health information, making it available for first responders in the event of an emergency. Since November, I’ve written and pitched to the media a couple of news releases about 911 Medical ID, evaluated the 911 Medical ID web site and made a number of SEO suggestions for the new and improved site they’re planning to launch (and may have launched by the time you read this), built a blog add-on for the web site and wrote all of the posts on it, launched and started managing the @911medicalid Twitter account and a Facebook Fan Page, and produced the first in a series of podcasts. As you can see … this is keeping me busy.
If you’re interested, you can listen to the 911 Podcast (featuring myself and MEMI Tech CEO Mark Weiss) on the 911 Medical ID Blog, or in the player below:
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