A PR Refresher from Ad Age

Posted: May 13th, 2009 | By: Steve Mullen | Filed under: PR Opinion | No Comments

Advertising professionals and PR professionals sometimes find themselves on opposite ends of arguments, usually over how much budget each will receive. Because of that, it was refreshing to read Jonah Bloom’s piece in Advertising Age this week explaining the basics of public relations. It should be required reading for ad pros and, in fact, all marketing pros. I particularly liked the section titled “Listen to the people you paid to help you.”

Check out the article here: With PR on the Rise, Here’s a Refresher Course in the Basics