Talking PR and Social Media in Charlottesville


Posted: April 28th, 2009 | By: Steve Mullen | Filed under: EndGame PR News, Speaking Engagements | No Comments

I just returned from Charlottesville, VA, where I presented this morning at a seminar organized by the U.S. Small Business Administration (SBA) office in Richmond, VA, and the Central Virginia Small Business Development Center.  The seminar is part of a series called the American Recovery & Entrepreneurship Workshops.  The subject of today’s event was “Marketing Your Business in an Economic Downturn”, and I was the keynote presenter of the morning.  This was my second speaking engagement in less than a week.  I have one more coming tomorrow in Richmond, at the latest in the series of New Media Seminars.

steve-cvilleseminarpicMy presentation today focused on strategies that small business owners can use, potentially without outside help, to promote their businesses.  These strategies included traditional media relations, SEO, social media, social networking, and blogger relations.  The response from the attendees was outstanding, and they had dozens of outstanding questions.  There were so many questions, in fact, that my hour-long presentation ended up taking an hour-and-a-half!

I’m told the feedback to the organizers after the event was outstanding, so much so that I’ve been asked to come back for an encore next month.  I’ll post more details on that as soon as I have them.

Thanks to Bob from the SBA and Nora from the SBDC for inviting me.  I had a great time!

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