Dropping Knowledge at New Media Seminars
This morning I was honored to be a presenter at the New Media Seminars, organized by Madison + Main Advertising and New Media. The four hour workshop covered essentially all things social media and social networking. It was extremely comprehensive, and was led by Dave Saunders, the Chief Idea Officer at Madison + Main. Other speakers included Jay Moreau from NetSearch Direct (talking about SEO and SEM), Ric Whithers from Wythken Printing (talking about his experience with Social Media as a business owner), Joshua Barber from Madison + Main (talking about web design and the creative side).
My presentation was titled “How Social Media Changed Everything in PR”. I discussed how things were done a decade ago in PR, and explained how to use the Social Media tactics that have come about to replace them. Visitors of this blog will recognize the theme, as I wrote a blog post on a similar topic a little more than a month ago.
Thanks to Dave and Madison + Main for inviting me. I not only enjoyed presenting, but I learned a few things at the same time!
PS – I have to apologize to Edward Baldwin, one of the attendees at today’s event. I stole his line off of Twitter and used it for the headline of this blog post. I loved it, so I had to take it. :)
Talking PR and Social Media in Charlottesville
I just returned from Charlottesville, VA, where I presented this morning at a seminar organized by the U.S. Small Business Administration (SBA) office in Richmond, VA, and the Central Virginia Small Business Development Center. The seminar is part of a series called the American Recovery & Entrepreneurship Workshops. The subject of today’s event was “Marketing Your Business in an Economic Downturn”, and I was the keynote presenter of the morning. This was my second speaking engagement in less than a week. I have one more coming tomorrow in Richmond, at the latest in the series of New Media Seminars.
My presentation today focused on strategies that small business owners can use, potentially without outside help, to promote their businesses. These strategies included traditional media relations, SEO, social media, social networking, and blogger relations. The response from the attendees was outstanding, and they had dozens of outstanding questions. There were so many questions, in fact, that my hour-long presentation ended up taking an hour-and-a-half!
I’m told the feedback to the organizers after the event was outstanding, so much so that I’ve been asked to come back for an encore next month. I’ll post more details on that as soon as I have them.
Thanks to Bob from the SBA and Nora from the SBDC for inviting me. I had a great time!
Twittering the Future with SPJ
I had a great time last night talking Twitter and Facebook with the Virginia Pro chapter of the Society of Professional Journalists (SPJ). I was invited, along with Dave Park from Media General (that’s us in the picture — I’m the one in the tie), to visit their meeting at Capital Ale House to participate in a roundtable discussion on how journalists can use social media and social networking sites.
Here’s a minor recap of the discussion:
Three Speaking Dates in the Next Week
It’s going to be a busy week for me! I have three speaking engagements booked in the next seven days, starting tonight. During each of my presentations I’ll be discussing traditional PR and/or social media. If you’re able to attend one or more of them, please stop me to say hello! Here’s a rundown of the events:
Facebook Switch for Startup BizCast
Quick note to anyone who listens to Startup BizCast, a small business advice podcast produced by EndGame PR: If you’re a member of the Startup BizCast Group on Facebook, check your Facebook email! I’ve decided to convert the group to a “Fan Page”. Not long ago, Facebook would make the switch for you and your members wouldn’t have to do a thing. However, they’ve stopped doing that. So, to make this switch, I’m humbly asking members to go to the NEW Startup BizCast Facebook Page and become a fan. I’m hoping not to lose anyone in this transition, so I’m going to leave the group open for the time being. Going forward, however, he group will not be updated.
While you’re at it, if you haven’t joined the EndGame PR Facebook Page, I’d love to have you there as well!
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