Podcasting Finally Going Mainstream

Posted: March 9th, 2009 | By: Steve Mullen | Filed under: Social Media News, Social Media Opinion | No Comments

Despite being a great way to deliver your message, be it about the latest music or great small business advice, podcasting has not caught on as quickly as many predicted a couple of years ago. That appears to finally be changing, according to a new report by eMarketer that I found at Podcasting News. They put the podcast listening audience at about nine percent of Internet users right now and they predict it will hit 17% in the next five years. It also had some interesting findings about the higher likelihood that podcast listeners will shop online. This part is great news, because retailers may finally realize that podcasts are a great place to advertise.