Let’s Never Forget, We’re the Real Story

With apologies to 1987′s Broadcast News (still one of the most accurate movie portrayals of a real broadcast newsroom), let’s never forget, we’re the real story here, not them.  CNBC’s Rick Santelli gave a great example of that line of thinking last week when he started ranting on the floor of the Chicago Board of Trade.  The rant, which slammed President Obama’s efforts to stimulate the economy, has since gone viral.  Here’s a clip:

Before you all email or post that Santelli is a pundit and not a reporter … I understand that.  Interestingly, however, in his profile on the CNBC website, he’s listed as an on-air editor.  Fact is, I think his rant was so far over the top that he can’t see the top any longer.  But, then again, it’s raised his profile and at the same time gotten people talking about CNBC … which I suppose makes him and his employer both very happy.

Comments

Comments for this post

  1. Bill Oglesby says:

    Good point, Steve. I was so disgusted at Santelli’s rant. At a sensitive time, the media has a responsibility not to go over the top like this in a way that can very conceivably cause great damage. This is not the time to be causing panic or sparking irrational anger.

 
 

Leave a Reply

A Website Built by a PR Firm?

You might think it's strange to hire a PR firm to develop your organization's website.
 
We don't.
 
We think it's a smart strategy for your site to be part of a larger PR and social media marketing plan.
 
>> Read more...

Twitter Facebook Google LinkedIn Email