Media Guru Peter Shankman Coming to RIC


Posted: January 21st, 2009 | By: Steve Mullen | Filed under: Client News, Social Media News | No Comments

Many of you are likely familiar with Peter Shankman, and if you’re in Richmond, Virginia (as I am), you have a unique opportunity to not only hear him speak but also help a great cause at the same time.

Peter is the social media and public relations guru responsible for HARO, or “Help a Reporter Out”.  It’s a free mailing list that connects PR folks with reporters who need sources.  He’s making an appearance in Richmond to benefit Fight SMA, which, coincidentally, is one of my clients!  EndGame PR provides PR, social media, SEO PR, and website management for the nonprofit organization.  Fight SMA is working to rid the world of spinal muscular atrophy, which is the leading inherited killer of infants.  The neuromuscular disease slowly robs its victims of their ability to walk, talk, breathe, and even smile.  In its harshest form, it usually kills babies before they turn two years old.

Peter Shankman’s appearance is being organized by The Hodges Partnership, a PR firm run by a couple of good friends of mine who is also a good friend of Fight SMA.  The event is on January 27 at 7:30am at the WCVE studios (address: 23 Sesame Street in Bon Air).  The cost is $25, with money going toward Fight SMA’s quest for a cure. For more information, please call Julia Webster at 804-788-1414.  You can also visit the Facebook event page built by The Hodges Partnership.  I plan to be there, so look me up if you attend!

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