Poll: Next Prez Should Use Social Media


Posted: January 5th, 2009 | By: Steve Mullen | Filed under: Social Media News, Social Media Tactics | No Comments

During his campaign for U.S. president, Barack Obama made more and better use of social media and phone texting technology than any previous candidate, and according to a new poll released by Pew Internet, many voters want that trend to continue when he takes office.

Some highlights from the survey:

  • Among Obama voters who were engaged online during the campaign, 25% expect to support the administration’s agenda by reaching out to others online
  • Fully 51% of online Obama supporters expect some kind of ongoing communication from the new administration
  • 34% of Obama-supporting email users expect email communication
  • 37% of social network site users expect SNS updates
  • 11% of phone texters expect to receive text messages from the new administration.

It only makes sense for the next administration to take full advantage of not only the texting technologies available and referenced heavily in the survey, but also social media such as Facebook and Twitter.  Presidents throughout history have tried to get their message to mass numbers without having to put it through the filter of the media, and now that wish is being made possible.

A hat tip to Podcasting News for its report on this survey.

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