Ghosts of Media Future and Past
Over the last couple of days, I’ve listened to an interesting contrast of speakers at two separate events. As mentioned in previous posts, I attended an appearance by Peter Shankman yesterday. Peter is a social media guru who has a great knack for knowing “what’s coming next”. This afternoon, I attended the monthly luncheon for our local public relations trade group, PRSA Richmond. The featured speaker was Glen Proctor, executive editor of our daily newspaper, the Richmond Times-Dispatch. He talked about the future of his newspaper and the newspaper industry in general.
Shankman in Richmond
Just got back from hearing PR and social media “guru” Peter Shankman speak here in Richmond (see previous post for details) to benefit Fight SMA. He gave a great talk that lasted maybe 45 minutes (guessing there). A grainy cell phone picture is to the right. Click it for a larger version.
The high points of the talk were:
- The traditional press release is nearly dead with the exception of publicly traded companies
- Very soon, all of your online profiles (Facebook, Twitter, LinkedIn, etc.) will merge into one profile that you can use in various places.
- Very soon, your online contacts or friends will be ranked. For example, on Facebook, your mother will “rank” higher than the girl you met at the bar and friended but never talked to again.
Just a quickie overview. All in all, a great talk. Thanks to Peter for coming to see us!
Media Guru Peter Shankman Coming to RIC
Many of you are likely familiar with Peter Shankman, and if you’re in Richmond, Virginia (as I am), you have a unique opportunity to not only hear him speak but also help a great cause at the same time.
Peter is the social media and public relations guru responsible for HARO, or “Help a Reporter Out”. It’s a free mailing list that connects PR folks with reporters who need sources. He’s making an appearance in Richmond to benefit Fight SMA, which, coincidentally, is one of my clients! EndGame PR provides PR, social media, SEO PR, and website management for the nonprofit organization. Fight SMA is working to rid the world of spinal muscular atrophy, which is the leading inherited killer of infants. The neuromuscular disease slowly robs its victims of their ability to walk, talk, breathe, and even smile. In its harshest form, it usually kills babies before they turn two years old.
Peter Shankman’s appearance is being organized by The Hodges Partnership, a PR firm run by a couple of good friends of mine who is also a good friend of Fight SMA. The event is on January 27 at 7:30am at the WCVE studios (address: 23 Sesame Street in Bon Air). The cost is $25, with money going toward Fight SMA’s quest for a cure. For more information, please call Julia Webster at 804-788-1414. You can also visit the Facebook event page built by The Hodges Partnership. I plan to be there, so look me up if you attend!
New Client Website Launch: VaHigherEd.com
EndGame PR’s web and blog design has launched yet another client website! This time it’s for the Virginia Community College System (VCCS). We’ve done work with VCCS in the past, and they were aware of previous work we’ve done for the Richmond Association of REALTORS® (RAR). They brought EndGame PR in to help them set up a new version of their VaHigherEd Blog, which provides information about Community Colleges in Virginia. They wanted to set up a similar design to what we’ve done for RAR, and we delivered. This was truly a partnership, as VCCS has some wonderful people inside the organization that know a good bit about blogging. What they needed from EndGame PR was knowledge of design and the ability to set up the architecture of the blog quickly. I set up the entire site, and also designed the header image. The work was described as “perfect”.
A screenshot of the site as it was when I finished it is posted below. Click on the image for a larger version.
Join in the Social Media Inauguration
The Inauguration of President Barack Obama coming up on January 20 will be the dawn of the first Social Media Presidency. Obviously, President George Bush’s administration has been in power during the social media era, but his last inauguration was before much of the social media and social networking craze got off the ground. Additionally, his was not an administration that took advantage of the opportunities available. If the Obama Presidential Campaign was any indication, you can be sure that the Obama Administration will take full advantage of those opportunities.
Because of the Obama ties to the social media world, and because of the excitement surrounding his inauguration, there will be plenty of ways to interface with others online if you’re not able to attend the actual event in D.C. Here are just a few:
Comments
Subscribe & Share
Blog/Site Feed
News Releases
Podcast
Receive our content via email
Our content is featured on Alltop!
Connect
Twitter
Facebook
LinkedIn
Google
YouTube
StumbleuponCategories
- Client News
- EndGame PR News
- EndGame PR Site News
- Media News
- Media Relations News
- Media Relations Opinion
- Media Relations Tactics
- Online News Release Distribution
- Podcasts
- PR Opinion
- PR Tactics
- Rants
- Recommended Sites
- SEO PR News
- SEO PR Tactics
- SEO Tactics
- Social Media News
- Social Media Opinion
- Social Media Tactics
- Speaking Engagements
- Uncategorized
- Web Design
- Web Marketing
- Web Videos