Comments on: TechCrunch “Kills” Embargoes http://www.endgamepr.com/blog/2008/12/18/techcrunch-kills-embargoes/ Sun, 29 Jan 2012 23:28:29 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Steve Mullen http://www.endgamepr.com/blog/2008/12/18/techcrunch-kills-embargoes/comment-page-1/#comment-4687 Steve Mullen Tue, 23 Dec 2008 14:51:23 +0000 http://www.endgamepr.com/?p=232#comment-4687 Good advice about the scheduled email, and if more blogs start blatantly breaking embargoes that may be the way it has to be. However, an embargo is actually a professional courtesy to the journalist (be it a traditional one or a blogger) to allow them time to do interviews and prepare a full story that is ready to go on the day the embargo ends. It helps the PR effort and it helps the journalist. If the system works, everyone wins. I understand TechCrunch's frustration at bad PR practices, however I do disagree with the way they're protesting. Fact is, if other organizations don't follow suit, TechCrunch will hurt their ability to break news, regardless of what the editor says in his rant. Good advice about the scheduled email, and if more blogs start blatantly breaking embargoes that may be the way it has to be. However, an embargo is actually a professional courtesy to the journalist (be it a traditional one or a blogger) to allow them time to do interviews and prepare a full story that is ready to go on the day the embargo ends. It helps the PR effort and it helps the journalist. If the system works, everyone wins.

I understand TechCrunch’s frustration at bad PR practices, however I do disagree with the way they’re protesting. Fact is, if other organizations don’t follow suit, TechCrunch will hurt their ability to break news, regardless of what the editor says in his rant.

]]> By: Press Release Point http://www.endgamepr.com/blog/2008/12/18/techcrunch-kills-embargoes/comment-page-1/#comment-4686 Press Release Point Tue, 23 Dec 2008 14:39:50 +0000 http://www.endgamepr.com/?p=232#comment-4686 Many blogs thrive by choosing a niche and staying focused in that narrow scope. For example TechCrunch and CrunchGear are different even though they are tech blogs. One should understand the subtle difference to gain the blogger confidence and be in their good book. Otherwise all your mails will end up in their trash or spam filter. Every blogger wants to be the first to break the news. Competition is a nightmare even for established blogger because of low entry barrier. Many blogs are one or two man show. So it is dangerous to trust bloggers with embargoes. Use some email scheduling software to send out press releases at a particular date and time. Embargoed press release is an age old concept started when technology is in its infancy, when press releases are transmitted through wires. Many blogs thrive by choosing a niche and staying focused in that narrow scope. For example TechCrunch and CrunchGear are different even though they are tech blogs. One should understand the subtle difference to gain the blogger confidence and be in their good book. Otherwise all your mails will end up in their trash or spam filter.

Every blogger wants to be the first to break the news. Competition is a nightmare even for established blogger because of low entry barrier. Many blogs are one or two man show. So it is dangerous to trust bloggers with embargoes. Use some email scheduling software to send out press releases at a particular date and time. Embargoed press release is an age old concept started when technology is in its infancy, when press releases are transmitted through wires.

]]> By: Jay Krall http://www.endgamepr.com/blog/2008/12/18/techcrunch-kills-embargoes/comment-page-1/#comment-4574 Jay Krall Fri, 19 Dec 2008 14:20:19 +0000 http://www.endgamepr.com/?p=232#comment-4574 Great post Steve. My name is Jay Krall and I'm the manager of Internet media research at Cision. I just wanted to reiterate your point about the importance of taking the time to learn bloggers' interests and preferences. We include detailed profiles for thousands of bloggers in our research database, and in addition to reading those, it's always a good idea to read the blog you plan to pitch before reaching out. Thanks for discussing this important topic. Great post Steve. My name is Jay Krall and I’m the manager of Internet media research at Cision. I just wanted to reiterate your point about the importance of taking the time to learn bloggers’ interests and preferences. We include detailed profiles for thousands of bloggers in our research database, and in addition to reading those, it’s always a good idea to read the blog you plan to pitch before reaching out. Thanks for discussing this important topic.

]]>