Social Media Changing Journalism and PR
Thanks to Lisa Hoffman for Twitting about a great blog post by Scott Hepburn that tries to help journalists take their craft into the new social media world. We are witnessing the slow agonizing death of the traditional print newspaper. The reporters and columnists that are employed by those newspapers need to start making moves to secure their future.
Scott suggests print reporters need to build alliances, diversify, and get closer to the cutting edge. I agree. The skillset that print journalists have is one that is still of use in the world. Print reporters just need to learn how to put it to use.
As a PR professional, my world is changing too. I find myself contacting fewer and fewer print reporters trying to get stories for my clients. This is partly because there are fewer of them, partly because the ones who are there are overworked and less open to pitches, and partly because fewer and fewer people are actually reading newspapers.
Instead of wasting my time pitching newspapers all the time, I’m contacting bloggers, I’m posting online news releases via PRWeb, PR Newswire, and Business Wire, and I’m CREATING media for my clients via podcasting and web videos. As the world moves further and further away from print media and more into online and user-generated media, the public relations pros who know how to work in that element are the ones who will continue to succeed.
What do YOU think? Will the successful PR pro of the next decade be a cross breed of today’s PR pro and a social media producer?
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Hey Steve,
Great to see a fellow Richmonder I can connect with. Lisa always has great links and I’ve learned a lot from her. I have found too that at my job I’ve mostly been looking towards non print media sources.
You know as well as I do of our local print media and the various reputations those outlets have. I think that since we are becoming so bombarded with information it’s the need for us to be able to find easy to read information quickly.
I think it’s fascinating that we have moved so fast from traditional media to becoming information hounds. I have been getting involved in the twitter game only fairly recently. I have been a big fan of social media for years. I’m only a humble intern where I work but I’ve found that people in our profession really need to learn to adapt to this new playing field. Dinosaurs will surely die.
“Dinosaurs will surely die.”
Truer words have not been spoken, my friend (why am I talking like John McCain? I have no idea). That goes for journalists and PR Pros. Social media is changing everything.