Blog and News Now on RVABlogs

Posted: November 26th, 2008 | By: Steve Mullen | Filed under: EndGame PR Site News | No Comments

Just a quick note to announce a new way to read content from this blog as well as EndGame PR client news. RVABlogs, which mashes together hundreds of Richmond, Virginia-based blogs into one great site, has agreed to include not only content from the Media Relations & SEO PR Blog, but also the EndGame PR News Feed. The site has a way to rate blog posts, so if you decide to visit be sure to vote up my posts!

If I’m not mistaken, this post should be showing up over there right now. Hi RVABlogs readers!

Tags: site news

Web Video for your Business: An Example

Posted: November 22nd, 2008 | By: Steve Mullen | Filed under: Social Media Tactics | 2 Comments

Right up front, I’ll remind you (and inform those who are casual visitors of this blog) that part of my business is production of vidcasts and web videos. I’ve talked to a number of business owners and marketing professionals who have said, “Really, I don’t know what on EARTH my business could record that would be of interest.” I always tell them that there’s *something* there, we just have to find it. Here’s an example from a business that you wouldn’t normally expect to have much to say in the web video space. I give you …. napkin folding from United Linen:

>>Continue reading…

Tags: social media, web video

Another Print Pub Goes Fully Digital

Posted: November 20th, 2008 | By: Steve Mullen | Filed under: Media News | No Comments

The dominoes continue to fall. Back in October we learned that the Christian Science Monitor is ditching its print version and only publish online starting next spring. This week, we heard a similar announcement from another longtime print publication.

The editor of PC Magazine says after the January 2009, the 27-year-old computer magazine will discontinue its print edition. Henceforth, the magazine’s content will be delivered online and in an email version. Here’s an excerpt from the announcement from Editor Lance Ulanoff:

>>Continue reading…

Tags: Media News

Visiting with Business Incubators

Posted: November 17th, 2008 | By: Steve Mullen | Filed under: EndGame PR News | 2 Comments

I’m in Staunton, Virginia today to participate in a roundtable discussion during the Virginia Business Incubation Association Fall Conference. The topic of the roundtable is Marketing on a Shoestring Budget. My presentation is taking up a large part of the alotted time, mainly because I’m longwinded and I like talking at length on this topic. My fellow roundtable members voluntarily forfeited their time because they recognized those two things about me :)

I’ll be talking about media relations, social media, SEO PR, and business blogging. I don’t know if the session will be recorded in any way, but if it is I’ll try to get it posted here.

Edited to add: No recording of this session. The only thing I could post is my slide presentation, and without my narration, that slide presentation would be largely useless. With that said, the presentation went very well and I enjoyed meeting everyone! Thanks to the VBIA for the invite!

Tags: small business advice, Speaking Engagements