Horrifying Media Relations

I’m appalled, but unfortunately I guess I shouldn’t be surprised.  PR Guru Peter Shankman posted a link yesterday on Facebook to a release with the following copy:

COULD A BEDSIDE SHOTGUN RACK HAVE SAVED JENNIFER HUDSON’S FAMILY FROM TRAGIC DEATH?

Chicago, IL (MMD Newswire) October 28, 2008 — Tragedy strikes in a Chicago home leaving 3 people dead and an Oscar winner forced to identify the bodies of her family.

Jennifer Hudson’s mother and brother were gunned down in their home Friday.  Could an invaluable device have saved their lives?  It’s called The BackUp and it is a bedside shotgun rack.

Nevermind that the murders took place at the front door and a shotgun in the bedroom wouldn’t have done any good at all.  The pitch is horrifically offensive.  If you’re a PR person reading this blog — please don’t do this.

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