Jiyan Wei, a product manager from PRWeb, posted this week on his blog a great overview of press releases and SEO. He runs through the history of SEO as it relates to release distribution, and gives a number of recommendations on how to write a release that will help your site’s search rankings.
Jiyan mentioned that he’d been getting a lot of questions about the SEO value of news release distribution. I suspect that many of the questions came from attendees of the PRWeb webinar in which I presented on Wednesday. I know we got a lot of them during the session. I told Jiyan through Twitter that his blog post was a wonderful overview on the topic and is one that I’ve been meaning to write. Now I don’t have to!