Social Media PR Blog

News, opinions and tactics from EndGame PR President Steve Mullen on social media, social networking, SEO, public relations and traditional media.

The SEO Value of Press Releases

Posted: October 24th, 2008 | By: Steve Mullen | Filed under: SEO PR Tactics | 1 Comment

Jiyan Wei, a product manager from PRWeb, posted this week on his blog a great overview of press releases and SEO.  He runs through the history of SEO as it relates to release distribution, and gives a number of recommendations on how to write a release that will help your site’s search rankings.

Jiyan mentioned that he’d been getting a lot of questions about the SEO value of news release distribution.  I suspect that many of the questions came from attendees of the PRWeb webinar in which I presented on Wednesday.  I know we got a lot of them during the session.  I told Jiyan through Twitter that his blog post was a wonderful overview on the topic and is one that I’ve been meaning to write.  Now I don’t have to!

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One Response to “The SEO Value of Press Releases”

  1. mark Says:
    September 30th, 2009 at 4:33 am

    You will be surpised how many people overlook the potential SEO benefits from press releases. I engage with my PR team when they send out press to ensure that it benefits our clients SEO and their PR. Plus PR articles are higher qulaity articles.

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