Your Company Should Be Using Social Media

A new survey reveals that an overwhelming number of consumers want to interact with businesses via social media.  The 2008 Cone Business in Social Media Study, from strategy and communications agency Cone LLC, showed an astonishing 93 percent of respondants said they believe a company should have a presence in social media.  Not only that, but 85 percent believe a company should not only be present but also interact with its consumers via social media.

Some other findings from the survey:

• Companies should use social networks to solve my problems (43%)
• Companies should solicit feedback on their products and services (41%)
• Companies should develop new ways for consumers to interact with their brand (37%)
• Companies should market to consumers (25%)

This survey illustrates that a website just isn’t enough these days.  Your website has to integrate social media like blogs, podcasts, and vidcasts.  Social media gives consumers a way to interact with the company in a way that simple email does not.  On top of that, they also want to be able to find executives on Facebook and LinkedIn.  Essentially, if your business doesn’t even have a website … you’re not a step behind where you should be, you’re actually two or three steps behind.

Note: Hat tip goes to Podcasting News for alerting me to this story.

Comments

Search EndGamePR.com

• Subscribe & Share

  Blog/Site Feed
  News Releases
  Podcast
  Receive our content via email

  Our content is featured on Alltop!
  

• Connect

  Twitter
  Facebook
  LinkedIn
  Google
  YouTube
  Stumbleupon

• Categories

  • Client News
  • EndGame PR News
  • EndGame PR Site News
  • Media News
  • Media Relations News
  • Media Relations Opinion
  • Media Relations Tactics
  • Online News Release Distribution
  • Podcasts
  • PR Opinion
  • PR Tactics
  • Rants
  • Recommended Sites
  • SEO PR News
  • SEO PR Tactics
  • SEO Tactics
  • Social Media News
  • Social Media Opinion
  • Social Media Tactics
  • Speaking Engagements
  • Uncategorized
  • Web Design
  • Web Marketing
  • Web Videos